Starwood Hotels' Eco-Wise Element Brand Gains Momentum in Canada with the Opening of Element Vancouver Metrotown

Overlooking the North Shore Mountains, Element Vancouver Metrotown Delivers Stylish, Sustainable Lodging in Burnaby's Growing Business District

STAMFORD, Conn. - February 19, 2015 - (BUSINESS WIRE) - Accelerating growth in markets worldwide, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the opening of Element Vancouver Metrotown – the second Element hotel to open in Canada. Owned by Bosa Properties and managed by Atlific Hotels, Element Vancouver Metrotown is part of Bosa's new Sovereign building, the tallest tower in Burnaby, British Columbia. Offering picturesque views of the North Shore Mountains and downtown Vancouver, the new Element features 169 light-filled rooms and suites and an atmosphere designed to fuel a life in balance and on the move. Element Vancouver Metrotown joins Element Vaughan Southwest in the greater Toronto region and will be followed by the opening of two more Element hotels in Canada next year.

"Element Vancouver Metrotown is a terrific addition to our growing portfolio and an ideal choice for this location, given Vancouver's bold initiative to become the world's greenest city by 2020," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "On track to triple its portfolio by the end of 2017, Element is resonating with travelers who share the brand's passion for great design and smart, sustainable living."

Element Vancouver Metrotown is conveniently located on the northeast corner of Kingsway and Willingdon Avenue within Metropolis at Metrotown – a leading shopping, dining and entertainment complex just steps from the growing Burnaby business district. Home to numerous corporations and high-tech businesses, Burnaby is a quick 20 minute ride from downtown Vancouver via SkyTrain and convenient to Rogers Arena, BC Place and the Vancouver Convention Centre.

"We are thrilled to partner with Starwood Hotels to introduce its eco-wise Element brand within walking distance of Burnaby's business district and a host of entertainment options," said Colin Bosa, CEO, Bosa Properties. "Element Vancouver Metrotown will help meet the rising demand for high-caliber lodging in this fast-growing area."

"This new Element hotel delivers a compelling new choice for travelers visiting Metro Vancouver," said Tim Tindle, Vice-President, Operations at Atlific Hotels. "Providing a fresh alternative to traditional extended stay lodging, Element is gaining momentum in markets across North America."

Element Vancouver Metrotown features spacious studio guest rooms and suites with a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Spa-inspired bathrooms are equipped with an invigorating rain shower and dual-flush toilet. Rooms also offer fully equipped kitchens and the signature Heavenly® Bed. Guests can fuel their day with a healthy Rise breakfast and wind down with the Relax evening wine reception – both complimentary. Staying on the move is easy with complimentary bikes to borrow, a state-of-the-art 24-hour fitness center and an indoor saline swimming pool. A 28,000 square foot Good Life® Fitness gym is also located in the Sovereign Tower.

For the culinary enthusiast, Glowbal Group's Trattoria will be opening on site in February, offering guests a casual dining option from one of British Columbia's most popular restaurant groups. The hotel offers more than 6,000 square feet of prime meeting space with modular furnishing, fast & free WiFi throughout and a ChargePoint electric-vehicle charging station for guests and travelers.

"Burnaby is one of the fastest growing business communities in British Columbia and our Element hotel will offer healthy amenities and a balanced lifestyle to both the business and leisure traveler," said Paul Gallop, Element Vancouver Metrotown General Manager. "We are proud to offer stylish, sustainable lodging in the bustling Metrotown area of Burnaby."

Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. It is recognized as an industry leader in the eco-space, and offers travelers a fresh, reimagined extended stay hotel experience.

About Element Hotels

Element® Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light. Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes to borrow and electric vehicle charging stations. Starwood's latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are Element hotels in 14 markets in North America, 1 hotel in Europe with new domestic and international hotels in development. Visit or connect on Facebook.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in 100 countries, and more than 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

About Bosa Properties

Bosa Properties is one of Canada's leading developers with more than five decades of excellence and exceptional quality. The award-winning developer is known for building some of Canada's best residential, commercial and mixed-use projects.

About Atlific Hotels

Atlific Hotels is one of the leading hotel management companies in Canada operating over 60 hotels with offices in Montreal, Toronto and Vancouver. Ranked by Hotelier Magazine as one of the country's top 5 performing hotel management companies in 2012, Atlific Hotels has 55 years of experience managing well known Canadian hotels, resorts, and extended stay properties. The company has built a reputation for best in business accounting reporting, exceptional sales and marketing programs and sound operational systems. Atlific Hotels' parent company, Ocean Properties, Ltd. operates over 60 hotels throughout the United States. Together they manage over 120 properties in North America with over 16,500 rooms, which include independent hotels and resorts as well as internationally recognized hotel brands such as Marriott, Hilton, Westin and Holiday Inn. For more information please visit

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
Starwood Hotels & Resorts
Global Public Relations, Aloft, Element & Four Points by Sheraton


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Element Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light.


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