Paula Rhoden and Jonathan Zahler Become Newest Brightway Insurance Agency Owners in Jacksonville

March 03, 2015 // // JACKSONVILLE, FLA. – When Paula Rhoden was looking for her next career opportunity, she knew she wanted to be her own boss and she wanted to help fellow Jacksonville citizens. Owning a Brightway Insurance agency gives her that opportunity.

She and co-owner Jonathan Zahler opened the newest Brightway store at 14985 Old St. Augustine Road, Suite 118 on Feb. 23.

Brightway is a national property/casualty insurance retailer selling through a network of franchised independent agencies throughout the country.

Rhoden began her career in Jacksonville with MediaOne in 1997, currently known as Comcast, where she served as a project coordinator, senior administrator and strategic business partner on the executive team.

Zahler is an attorney who has been practicing law in Jacksonville for 22 years.

"We were looking for a business model that would let us put our skills and experience to good use, and Brightway provides us the ability to think strategically and provide great service to our clients," Rhoden said.

The agency, called Brightway, The Rhoden-Zahler Agency, will be run by Rhoden and will offer clients Home, Flood, Auto, Umbrella, Motorcycle, Boat and RV insurance.

Brightway independent agents have access to more than twice as many insurance companies as other independent agents and they focus strictly on selling and growing their books of business, while service, carrier relationships and technology are handled centrally. As a result, Brightway agents consistently sell more new personal lines business than do traditional independent agents.

About Brightway

Brightway began franchising operations in 2008, is privately owned and has 114 franchise locations in nine states. In 2014, the company was named a Top 500 Franchise by Entrepreneur magazine for the second year in a row, the 9th Best Franchise with Less Than $150,000 in Entry Costs by Forbes, and the company was also named to Florida’s Fast 100 by Florida Business Journals for the second year in a row.

For more information, go to

SOURCE Brightway


Leslie Kolleda
Jessica Ryckman


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Founded in 2003, Brightway Insurance has become a leading national independent insurance retailer.


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