March 16, 2015 // Franchising.com // Dallas – Pollo Campero, the world’s largest Latin chicken restaurant brand, announces an 11.8 percent same store sales growth at comparable United States stores for the period January-February of 2015. This continues a trend of positive same store sales in United States stores dating back to early 2012.
“While the economy continues to improve as well as the restaurant industry, we are proud to say our financials continue to skyrocket,” said President and CEO of Pollo Campero Tim Pulido. “Not only are we up in traffic and sales over last year, but our numbers have been climbing consistently for 3 years.”
In 2012, Pollo Campero began a strong trend with a 7.9 percent same store sales growth. The following year, they hit an impressive 6.9 percent same store sales growth and finished 2014 at 7.4 percent.
With 2015 off to a double digit start, despite the harshly cold winter, Campero is optimistic about this year’s outcome and continued success.
“While Pollo Campero began as a brand with a predominantly Central American consumer base here in the United States, we have been broadening our base in recent years,” Pulido said. “Last year, we rolled out a redesign and new global brand platform that has given us an updated look.”
According to a 2014 Technomic report, Pollo Campero was the restaurant brand with the second highest number of millennial customers.
“With our new image as well as the mainstreaming of Latin food as of late, we’re appealing to diverse and younger demographics,” Pulido said.
Pollo Campero is in a major growth phase. In 2014, Campero opened eight restaurants and remodeled six restaurants with the new brand image. This year, the company is projecting 11 openings as well as continuing the rollout of the new global platform. The Authentic Latin Chicken brand is concentrating its growth in the Washington D.C. area, New York and Texas.
“With the help of our new site selection model, we’re beyond excited about our results as we expand our ‘familia’ here in the U.S.”
Fueled by their sales growth as well as new store openings, Campero’s total corporate revenues grew by 17.4 percent in 2014 while maintaining a healthy corporate restaurant contribution of over 20 percent.
“In summary, Pollo Campero has a great combination: differentiated brand platform, strong business economics, and demonstrated growth potential. Such a combination is rare to find in the restaurant industry, and our latest results assure us we’re on the right path as a solid emerging brand,” said Tim Pulido.
Pollo Campero started as a tiny restaurant in Guatemala with a prized recipe for chicken passed down from generation to generation. Hundreds of restaurants later, Campero’s passion remains the same: to serve the best meals possible to family and friends. The name "Campero" is rooted in Latin American heritage. Derived from the word "campo" which references vast fields for agriculture and raising free range animals as well as the craftsmanship that goes into it, Campero means "from the campo" or from the earth. Inspired by earth's natural flavors and its Latin heritage, more than 40 years later, Campero’s Authentic Latin Chicken has stayed true to its roots. From the delicate hand-breading, its unmistakable combination of herbs and spices, to 100% natural Latin drinks as well as earthy Latin sides, the restaurants deliver a true Campero experience: unique, exciting and natural flavors straight from the earth.
Follow the flavor online on Facebook, Twitter and Instagram @CamperoUSA or visit www.campero.com.
SOURCE Pollo Campero
Pollo Campero is a Latin QSR+ concept that focuses on fresh and authentic hand-breaded and citrus grilled chicken recipes.