The Pie Hole Announces Franchise Program

The Los Angeles based phenomenon to expand award-winning pie and coffee concept worldwide.

March 05, 2015 // // Los Angeles, CA - The Pie Hole, the celebrated Los Angeles based pie and coffee concept, has just announced the launch of its worldwide franchise program. Named to Conde Nast Traveler’s Best Pies in America list, The Pie Hole features sweet and savory, made-from-scratch pies and premium coffees in a fast casual, local gathering space format.

The Pie Hole currently has two corporately owned locations in Los Angeles and Pasadena, and a newly opened franchised non-traditional unit at LAX Airport, part of the prestigious Westfield Terminal 2 modernization featuring 9 Southern California brands and cutting edge design.

The Pie Hole is targeting North America, the Middle East, and Asia for their initial franchise growth. The company has partnered with Fransmart, the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill, who will serve as the exclusive franchise development partner.

Said Fransmart CEO Dan Rowe, “The Pie Hole is a stand-out concept with enormous growth potential. They are famous in their home market of Los Angeles with their neighborhood customer base, celebrities and the media, and their LAX unit has had long lines since it opened, despite the Terminal 2 development being incomplete. It’s a simple concept with mass appeal and exceptional recipes; The Pie Hole is the authentic American experience of coffee and pie – the ultimate comfort foods.”

About The Pie Hole

BuzzFeed ranks The Pie Hole as Delicious Los Angeles Eats that are Worth Every Penny, and The Cooking Channel says that The “Pie Hole Makes Better Pies Than Your Grandma!” The Pie Hole was founded in 2011 by partners Matthew Heffner, Sean Brennan and Rebecca Grasley, the matriarch of The Pie Hole. Becky has been baking for over 50 years, and has won the coveted ‘Best Pie” award at the New Jersey State Fair a record seven years in a row. Featuring 5th generation family pie recipes, The Pie Hole is dedicated to delicious, distinctive flavors and premium ingredients. We offer sweet treats like our famous Maple Custard, Mexican Chocolate and Mom’s Apple Crumble pies, and savory meals such as our Mac ‘n’ Cheese, Veggie Curry, and Angel City Steak ‘n’ Ale pies. We custom roast our Fair Trade Organic coffees to demanding specifications, and feature a full coffee program that has a loyal following. The Pie Hole serves multiple dayparts including breakfast, lunch, dinner and late night, along with a robust catering business.

Learn more about franchising opportunities with The Pie Hole

SOURCE The Pie Hole


Sean Brennan
Co-Owner, CEO



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Featuring 5th generation family pie recipes, and an exclusive line of The Pie Hole organic coffees, we are dedicated to delicious, distinctive flavors and premium ingredients.


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