Allie T. Mallad, CEO of Massage Green Spa Inks Deal for Another 110 Locations

Massage Green Spa, one of fastest growing therapeutic massage franchises, expands to NY metro region, including Manhattan, NJ, Connecticut, Massachusetts and RI.

RIVERSIDE, Calif. - March 19, 2015 // PRNewswire // - Franchise expert and entrepreneur, Allie T. Mallad, inked a 110-store area development deal for his company, Massage Green Spa, with Robert Tobias for the New York metro region, including Manhattan, New Jersey, Connecticut, Massachusetts and Rhode Island. "We are thrilled to be partnering with Robert Tobias. He is a true innovator in the franchise world. This partnership fuels our industry-leading growth model and supports our rapid expansion throughout the country - especially on the east coast," said Mallad.

Tobias brings with him outstanding entrepreneurial success as a key developer for Hurricane Grill & Wings and Quiznos where he established over 130 combined stores. As one of the largest area developers for each of these restaurants, Tobias was responsible for bringing both concepts to the Northeast and building each brand in the influential Metro New York City market. He was named Area Developer of the Year for both concepts and has accumulated several other awards throughout his successful career. "I look forward to teaming up with a great brand and inspirational founder to bring affordable health and wellness products to an exciting and expanding market," said Tobias.

Mallad launched the Massage Green Spa concept in 2008 and currently has 70 Massage Green Spas in operation and will have 150 open with over 1000 under development by year-end 2015. With locations currently open in Arizona, California, Colorado, Florida, Illinois, Michigan, Ohio, Texas, Utah, Virginia, and Washington, this expansion to the East Coast will help Massage Green Spa quickly introduce their popular, affordable massage therapy, european facials, and full spectrum infrared sauna service business model from coast to coast. Massage Green Spa is committed to creating "healthy buildings and healthy bodies" with a high-quality, eco-friendly, spa environment.

Mallad has a strong history of unprecedented entrepreneurial success in franchising. A former Ernst & Young Entrepreneur of the Year award winner, Mallad made his name as the world's largest Little Caesars™ franchisee with 159 locations. With revenues reaching over $100 million in pizza and managing over 2,000 employees, he brings great experience and leadership to the Massage Green Spa Chain. Additionally, he was formerly a franchisee for 10 other national brands, including Golden Corral, Big O Tires, Arco AM/PM, Applebee's, Bruegger's Bagels, Baskin-Robbins, Mobil Oil, Chevron Oil, Ryder Truck, and Jiffy Lube concepts where he continued to rack up awards and was named one of the Top 50 Franchisees in the Country from Nation's Restaurant News.

Tobias and Mallad are beacons for success in the franchise world. Their combined expertise and history of success excites Mallad for the powerful potential this partnership brings to the Massage Green Spa brand. Mallad is looking forward to bringing his affordable luxury therapeutic massage chain to the East Coast with additional plans to expand internationally.

SOURCE Massage Green Spa


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Massage Green services include therapeutic massages such as Swedish, deep tissue, sports reflexology, trigger point, cranial sacral, reiki, and prenatal plus hot stone and aromatherapy and express massages.


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