Wireless Zone® Honors Outstanding Franchisees

Four Store Owners Awarded for Their Success with The Nation’s Largest Verizon Wireless Franchise Retailer

March 19, 2015 // Franchising.com // MIDDLETOWN, Conn. - Wireless Zone®, the nation’s largest Verizon Wireless franchise retailer, recently recognized some of its most successful store owners with a series of accolades. Presented at the company’s March 2015 annual franchise convention in Orlando, Florida, the accolades were Rookie of the Year, Spirit of Wireless Zone® Franchise, and Franchisee of the Year.

“Our franchise model is designed to reward entrepreneurs and we want to recognize these franchisees who have garnered especially outstanding results, encouraging others to pursue the same,” said Janet Labanara, executive director of franchise development for Wireless Zone®. “A technology business like ours is perfect for entrepreneurs as we provide our franchisees with extensive training and support all partnered with the number one carrier in wireless, Verizon Wireless.”

Business partners Matt Williams and Eric Reynolds, both under 30 years old, have been named Rookie of the Year. Williams and Reynolds own the only Portage, Wisconsin Wireless Zone® store, leading the Madison region. Jeffrey Zarrella, who operates in Okeechobee, Florida, was awarded the Spirit of Wireless Zone® Franchise honor for his Parrott Avenue location. Zarrella is known within the company for his enthusiasm as both a business owner and for his commitment to improving the community through his work with various charitable organizations in the Okeechobee area.

Long-time franchisee Jeff Swackhammer was named Franchisee of the Year for his adaptability to the ever-changing mobile technology industry. His 13 Wireless Zone® stores in Pennsylvania, West Virginia and Florida have proven successful for more than 10 years.

“These franchisees truly represent the best of our company,” said Labanara. “We are proud to have them as part of the Wireless Zone® family.”

To find out more about Wireless Zone®, please visit wirelesszonefranchise.com.

About Wireless Zone®

Founded in 1988 as “The Car Phone Store,” the Wireless Zone® Franchise System has grown to be the nation’s largest Verizon Wireless retail franchisor. Entrepreneur magazine ranked Wireless Zone® Franchise the No. 1 franchise in its category. With approximately 400 locations in the U.S., Wireless Zone® stores offer premium wireless products and services backed by Verizon Wireless. The Wireless Zone® Franchise System is a division of Automotive Technologies, Inc., in Middletown, CT. For more information, visit wirelesszonefranchise.com.

SOURCE Wireless Zone®


Logan Utsman
Account Executive, Ripley PR
Office: 865-977-1973


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Almost 25 years ago an instantly successful business began called "The Car Phone Store" in Wethersfield, CT. From the beginning it was a model that begged to be replicated. We are now known as Wireless Zone and are the largest wireless/cellular


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