Joe Johnson Named New President of Wireless Zone®

The nation’s largest Verizon Wireless franchisor strengthens management team with promotion.

March 24, 2015 // // MIDDLETOWN, Conn. - Wireless Zone®, the nation’s largest Verizon Wireless retail franchise, has named Joe Johnson the company’s president and chief operating officer. Promoted in late 2014, Johnson now oversees all teams and departments of the franchisor paying close attention to the store level and the operational support offered to Wireless Zone® franchise owners for continued business growth.

“I am truly grateful to be a part of such a dynamic brand and it invigorates me to think about where we are going as a franchise company,” said Johnson at Wireless Zone®’s recent annual franchise convention in Orlando, Florida. “The mobile device industry is rapidly growing and as president, I will work tirelessly to ensure Wireless Zone® is the technology leader of choice in every community served by our franchise owners.”

Johnson moves to his new position at Wireless Zone® from several months spent as the company’s senior executive vice president. From early 2013 until mid-2014, Johnson’s skills in merchandising, retail management, buying, strategic planning and purchasing were utilized until April of last year when he was appointed chief operating officer, managing practically every department excluding legal, finance, IT, and human resources. A few months later, Johnson’s success resulted in officially being named president of Wireless Zone® in October 2014.

“During my time with Wireless Zone®, we created a number of more efficient, internal management procedures that have helped us succeed, earning a year over year increase in fourth quarter sales in 2014,” said Johnson. “We will continue to work hard to align our teams at the executive and store level in an effort to create an even more streamlined franchise system. In the next coming months, Wireless Zone® will develop new and exciting ways to benefit both our current and future owners through incentives, training programs and support.”

Wireless Zone® stores are technology solution centers dedicated to providing customers the latest smartphones, tablets, accessories, and many other wireless technologies via highly-trained franchise owners. A multiple Entrepreneur Magazine “Franchise 500” list winner, Wireless Zone® offers its owners unrivaled support for growth including grand opening, field operations, newsletter, and product training support just to name a few. With many franchisees serving as or working towards becoming multi-store owners across the nation, Wireless Zone® offers opportunities for business individuals and groups to grow from the highly popular mobile device industry.

“Franchising and mobile technology are at the core of our business,” said Johnson. “At any given moment, Americans are no more than three feet away from their cell phones and need friendly, dedicated and knowledgeable support in order to maintain their wireless systems. Through the implementation of unrivaled training and operational backing, our franchise owners are positioned to become the mobile technology experts for their territories.”

Prior to his time spent with Wireless Zone®, Johnson served several positions at Target Corp. including buyer, senior product manager and business partnerships and negotiations leader. He holds a Bachelor of Arts, Juris Doctor and Master of Business Administration from the University of Saint Thomas.

To find out more about Wireless Zone® please visit

About Wireless Zone®

Founded in 1988 as “The Car Phone Store,” the Wireless Zone® Franchise System has grown to be the nation’s largest Verizon Wireless retail franchisor. Entrepreneur magazine ranked Wireless Zone® Franchise the No. 1 franchise in its category. With approximately 400 locations in the U.S., Wireless Zone® stores offer premium wireless products and services backed by Verizon Wireless. The Wireless Zone® Franchise System is a division of Automotive Technologies, Inc., in Middletown, CT. For more information, visit

SOURCE Wireless Zone®


Caitlin Gouge
Junior Account Manager, Ripley PR
O: 865-977-1973


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Almost 25 years ago an instantly successful business began called "The Car Phone Store" in Wethersfield, CT. From the beginning it was a model that begged to be replicated. We are now known as Wireless Zone and are the largest wireless/cellular


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