NASHVILLE, TN - (Marketwired - Apr 28, 2015) - Figures from the first financial quarter of 2015 revealed that Planet Smoothie franchise locations experienced a 15% increase in same-store sales over the numbers reported the previous year.
This outstanding growth is attributable to the smoothie company's growing base of loyal customers, 42% of whom stop into a Planet Smoothie franchise location at least once a week, according to the company's data. The lively in-store environments, coupled with the company's use of the best and healthiest ingredients in a menu designed to create a perfect smoothie, will keep customers flocking to Planet Smoothie locations for years to come.
"We believe that a number of factors are favorably influencing the tremendous growth that we are seeing at Planet Smoothie," said Donna Smith, Vice President of Marketing for Planet Smoothie. "On a macro level, the strong sales can be attributed in part to lower gas prices that have resulted in higher disposable income, as well as to a shift toward healthier eating among consumers nationwide.
"On the micro level, though, these sales are a reflection of our customers 'voting with their feet' and affirming their appreciation for our strong Guest Experience program, successful launches of a number of new products, and to the fact that day in and day out the Planet Smoothie franchise stores are serving 'the best-tasting smoothies on the planet.'"
The corporate team in Music City expects the next quarter to hum a similarly upbeat tune with the success of the company's "What's Your Passion?" smoothie campaign, which uses tropical ingredients to assist customers with skin care, boosting their immune systems and getting energy the healthy way.
"Early indications are that sales will continue to improve with our newly-released 'What's Your Passion?' promotion, as customers are enjoying the new antioxidant focus on passion fruit, mangoes and chia seeds," Smith said.
The first Planet Smoothie store opened in Atlanta in 1995 and quickly grew into a dominant smoothie brand in the Southeast. There are now more than 100 Planet Smoothie franchise locations around the country, and in a market as dynamic as the $2.4-billion-dollar-a-year smoothie industry, the company expects to grow for years to come.
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, their smoothies generally have less sugar and fewer calories -- a big competitive advantage as Americans actively seek healthier options. The leadership team is made up of veteran franchise executives who have helped build other iconic brands, including Mail Boxes Etc., leveraging more than 100 years of combined franchising experience to provide outstanding support to franchisees.
To learn more, visit www.planetsmoothiefranchise.com.
SOURCE Planet Smoothie
Planet Smoothie and Tasti D-Lite have been satisfying customers with healthier, tastier meal replacement and snacking options, ranging from 70-calorie Tasti D-Lite soft serve to Planet Smoothie's nutritious real fruit smoothies and bowls.