The Pie Hole Signs Three-Unit Franchise Deal

The Los Angeles based phenomenon to expand award-winning pie and coffee concept in Orange County.

April 30, 2015 // // Los Angeles, CA - The Pie Hole, the celebrated Los Angeles based pie and coffee concept, has closed a three-unit franchise deal for Orange County, California. Named to Conde Nast Traveler’s Best Pies in America list, The Pie Hole features sweet and savory, made-from-scratch pies and premium coffees in a fast casual, local gathering space format.

The Pie Hole has two corporately owned locations in Los Angeles and Pasadena, and a franchised non-traditional unit at LAX Airport, part of the prestigious Westfield Terminal 2 project.

The new franchisee, Tranaya Watson, LLC, is comprised of 4 entrepreneurs with a solid track record of success in industries including restaurant ownership/operations, franchise development, international business, education and healthcare. The group is currently scouting locations throughout Orange County and is focused on Irvine, Brea, and other ‘foodie’ areas with substantial late-day and late-night consumer demand.

“We are excited to be a part of The Pie Hole family,” says Paul Tran, part-owner of Tranaya Watson. “The brand has an amazing track record of happy customers and restaurant industry innovation. It is run by the brightest and kindest businesspeople, offers amazingly simple systems that allow us as franchisees to focus on serving customers, and serves the best pie and coffee around. Orange County is about to get sweeter!”

About The Pie Hole

BuzzFeed ranks The Pie Hole as Delicious Los Angeles Eats that are Worth Every Penny, and The Cooking Channel says that The “Pie Hole Makes Better Pies Than Your Grandma!” The Pie Hole was founded in 2011 by partners Matthew Heffner, Sean Brennan and Rebecca Grasley, the matriarch of The Pie Hole. Becky has been baking for over 50 years, and has won the coveted ‘Best Pie” award at the New Jersey State Fair a record seven years in a row. Featuring 5th generation family pie recipes, The Pie Hole is dedicated to delicious, distinctive flavors and premium ingredients. We offer sweet treats like our famous Maple Custard, Mexican Chocolate and Mom’s Apple Crumble pies, and savory meals such as our Mac ‘n’ Cheese, Veggie Curry, and Angel City Steak ‘n’ Ale pies. We custom roast our Fair Trade Organic coffees to demanding specifications, and feature a full coffee program that has a loyal following. The Pie Hole serves multiple dayparts including breakfast, lunch, dinner and late night, along with a robust catering business.

SOURCE The Pie Hole



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Featuring 5th generation family pie recipes, and an exclusive line of The Pie Hole organic coffees, we are dedicated to delicious, distinctive flavors and premium ingredients.


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