World's Largest Floor Cleaning Franchise Expands Into the Philippines

South Korean Businessman Will Bring Chem-Dry Floor Cleaning Franchise to the Philippines

MANILA, PHILIPPINES - (Marketwired - May 20, 2015) - Chem-Dry, the world's largest floor cleaning franchise, will soon open in the Philippines thanks to a South Korean investor who is eager to bring the brand to the island nation of 107 million people.

Yea hoon Lee joined Chem-Dry of South Korea as a sales manager in 1992, and bought the master franchise rights for that nation in 2006. Lee bought the Chem-Dry brand in South Korea to compete head-to-head against another floor cleaning company. "Chem-Dry offers a better product," he says. "It is safer, the cleaning solutions are natural, and it dries much more quickly."

Those advantages have helped Chem-Dry win clients like hotels and office buildings, as well as residential cleaning customers who know they can trust Chem-Dry to do a great job cleaning carpets, tile, stone and other surfaces.

Lee decided to expand into the Philippines because he saw it as a perfect opportunity. Lee says that the emerging economy of the Philippines reminds him of South Korea in the early 1990s. He sees a similar future for the Philippines. Language was another factor in his decision. Lee speaks English, and knew that would help him communicate with customers and employees in the Philippines. Chem-Dry of the Philippines will be based in Manila.

Chem-Dry continues global growth

Chem-Dry, which has 3,500 franchise units in nearly 50 countries worldwide, has been expanding its international partnerships since 1987. In addition to the expansion into the Philippines, Chem-Dry has recently engage master franchises to bring the brand to Spain, India, Egypt and France. The company expects to announce more deals in coming weeks, and is seeking entrepreneurs interested in becoming master franchises in Poland, Turkey, Germany, Morocco, Brazil and Czech Republic.

"Chem-Dry has been Entrepreneur magazine's top-rated floor cleaning franchise for more than two decades, and we've helped franchisees create thriving businesses since 1977 in the United States and around the world since 1987," said Joe Manuszak, Director of International Development. "Our proprietary equipment and solutions allow our master franchises to offer a level of service that is untouchable, and that wins them clients."

Chem-Dry stands out from competition

Chem-Dry uses all-natural, Green-Certified cleaning solutions and patented equipment to clean a wide array of floor surfaces such as rugs, carpet, stone and tile, as well as other surfaces including upholstery and drapes, serving the residential and commercial markets.

  • Green, Eco-Friendly, Healthy: Chem-Dry's hot carbonating extraction method uses 80% less water than steam cleaning, so it's better for the environment. And its primary cleaning solution, The Natural®, is Green-Certified and does not contain phosphates or detergents, making it safe and nontoxic for kids and pets. Chem-Dry recently commissioned a leading independent air quality laboratory to study the effect of our hot carbonating extraction process on reducing allergens and bacteria within homes. The lab found that our franchisees remove an average of 98.1% of common household allergens from the carpets and upholstery they clean. The study also showed that our cleaning process, when combined with a sanitizer, eliminates 89% of the airborne bacteria in homes. The study was conducted in a cross-section of consumer homes in the U.S. and internationally, and the common household allergens tested were cat and dog dander and dust mites.
  • A Trusted Brand: Chem-Dry has built a reputation as a trusted, respected brand due to outstanding products, such as its Pet Urine & Odor Removal (P.U.R.T.) treatment, which is formulated not to mask scents but to attack the chemical bonds that cause dried urine crystals to cling to surfaces, destroying the source of the stain and smell. Chem-Dry also uses a range of solutions to clean tile and stone floors, returning them to like-new condition; has achieved the highest customer satisfaction and customer repeat levels in the industry; and has been Entrepreneur magazine's top-rated floor surface cleaning franchise for 27 years in a row.
  • Superior Technology, Training: Since 1977, Chem-Dry has been committed to research and development, which has enabled it to develop proprietary solutions and patented equipment that are the foundation of their franchisees' business.

To achieve our expansion, Chem-Dry also offers a conversion program for existing businesses that are interested in becoming part of a growing global brand. For more information, visit

SOURCE Chem-Dry 


Joe Manuszak
Chem-Dry Director of International Development


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Founded in 1977, Chem-Dry is the world's leading carpet and upholstery cleaning service with a network of 3,500 units in 50 countries serving over 10,000 homes a day worldwide.


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