Juice It Up! Hires David Bird as VP of Construction and Engineering

Fast-Growing Raw Juice Bar & Smoothie Franchise Expands Leadership Team

June 16, 2015 // Franchising.com // IRVINE, California – Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie franchises, has announced David Bird as its new Vice President of Construction and Engineering. A licensed California architect and general contractor, Bird joins the Juice It Up! team with over 25 years of leadership experience in his field, working with national brands including Rite Aid, Fresh & Easy, Wickes Furniture, CVS, and Pep Boys. In addition, Bird has worked with a variety of limited-service restaurants located within retail developments. At Juice It Up!, his responsibilities will include many facets of franchise expansion and project development.

“David has an exceptional background in design, construction, and project management which makes him a perfect fit for our talented leadership team, and we’re confident his wealth of knowledge will play an instrumental role in our expansion strategy,” said CEO Frank Easterbrook. “As a brand growing at a significant pace, it’s imperative we have skilled, like-minded individuals like David in our ring.”

Celebrating its 20th anniversary, and with more than 80 locations open in five states, Juice It Up! is continuing its pursuit of steady expansion across the nation and is on track to add at least twenty additional stores by year-end. The brand was recognized among top performing franchises in Franchise Times’ 2014 “Next 300” list and recently ranked #54 in Fast Casual’s 2015 Top 100 Movers & Shakers. In addition, Juice It Up! has achieved consecutive, month over month net sales growth, resulting in more than 50 percent increases over the past 25 months.

“I’m incredibly passionate about helping brands, especially those that I have a personal connection with, thrive and succeed, and I am beyond thrilled to join the Juice It Up! team,” said Bird. “With so many plans in the pipeline, this is a very exciting time for Juice It Up!, and I look forward to what we can accomplish together.”

In 2010, Bird founded Calvary International Development, a non-profit job training organization in Haiti that employed nearly 100 Haitians and completed more than 21,500 sq. ft. of building projects in 2014. In 2015 Dave and his wife Darlys decided to return to California after 5 years of voluntary service in Haiti to become closer with their grandchildren, and the Juice It Up! opportunity provided a perfect fit. His passion for philanthropy will be put to good use at Juice It Up! where social responsibility and community giving is a priority.

With an operations-focused culture, Juice It Up! continues to attract highly-qualified new and existing franchise operators to grow with the brand. Ideal franchisees possess an entrepreneurial spirit, are passionate about living a healthy lifestyle, and a creative local store marketing mindset. To learn more about the benefits of owning a Juice It Up! franchise, please visit the Juice It Up! website at http:// www.juiceitupfranchise.com.

About Juice It Up!

Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls. Founded in 1995, the Irvine, California-based lifestyle brand is focused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With more than 80 locations across California, Arizona, New Mexico, Oregon, and Texas, the company is showcasing newly revamped restaurant designs, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!.” An established lifestyle brand with unparalleled experience in the raw juice bar industry, Juice It Up! has reported consecutive month over month net sales growth for over two years and is poised for aggressive expansion throughout the U.S. For more information, visit www.juiceitupfranchise.com.

Juice It Up! Social Media Pages:

Facebook: http://www.facebook.com/juiceitup/
Instagram: http://www.instagram.com/juiceitup/
Twitter: http://www.twitter.com/livelifejuiced/
Pinterest: https://www.pinterest.com/juiceitup/

SOURCE Juice It Up!


Chelsea McKinney
Morgan Marketing & Public Relations
(949) 261-2216


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Juice It Up! is a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options.


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