Starwood Hotels & Resorts’ Innovative aloft Brand to Expand Portfolio in California

Slated to Open in March 2017, aloft Dublin – Pleasanton will Appeal to the Evolving Global Traveler with Modern Style, Innovative Technologies and Live Music at W XYZ® Bar

STAMFORD, Conn. - June 30, 2015 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced its game-changing aloft brand will soon add yet another dynamic destination to its California portfolio with the upcoming debut of aloft Dublin-Pleasanton. Owned by Zenique Hotels, the new aloft is slated to open in March 2017 and will feature 120 loft-like rooms, a buzzing social scene and innovative brand-led programming.

“Designed for the evolving global traveller, aloft is a great fit for the tech-forward Dublin-Pleasanton area,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “As one of the fastest growing brands in the history of hospitality, aloft offers distinctive design, accessible technologies and a buzzing social atmosphere.”

aloft Dublin-Pleasanton will boast a prime location in the East Bay side of the San Francisco Bay area, an increasingly attractive destination for start-ups and home to numerous technology companies including Oracle, AT&T and Cisco Systems. Owned by Zenique Hotels, the new aloft will anchor a 14-acre mixed-use development, including shops and residences, within close proximity of the corporate headquarters for Chevron, Safeway, Ross Stores, Clorox and Sybase and the new 53-acre campus of Kaiser Permanente.

Hotel facilities will include a large an outdoor Splash pool with cabanas, a 24-hour fitness center, 1,200 square feet of flexible meeting space, re:fuel at aloft – a one-stop gourmet grab & go food and beverage area, and the brand’s signature W XYZ bar where guests can enjoy a refreshing cocktail and catch the latest up-and-coming music acts as part of the brand’s signature Live At aloft Hotels music series.

“aloft will operate nine hotels in California by 2017, with much of the brand’s growth fueled by rising demand in and around Silicon Valley,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Owners and developers are eager to bring aloft to new markets due to its success with the next generation of travelers.”

The aloft brand’s innovative and exclusive initiatives set it apart from the competition. aloft Hotels recently announced the launch of SPG Keyless—an evolution of aloft’s Smart Check-in - the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key. The technology is rolling out to all aloft, Element and W Hotels Worldwide by year’s end. This forward-thinking initiative is part of the brand’s innovative DNA. Additionally, every aloft Hotel around the world offers live, free access to local emerging artists and some of the hottest bands with Live at aloft Hotels programming at the W XYZ® bars.

On track to open its milestone 100th hotel later this year, aloft operates in 15 countries and boasts Starwood’s second largest hotel pipeline. Fueled by accelerating demand in dynamic markets worldwide, aloft continues to enter new markets with hotels coming in Munich and Stuttgart, Germany, Dubai, Nepal, and Indonesia. Let’s get social. Follow @aloftHotels on Twitter, check us out on Instagram @aloftHotels, or head to

About aloft Hotels

With 100 hotels open by year-end in 15 countries around the world, Starwood’s aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, aloft®, element® and the recently introduced Tribute Portfolio™. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015. For more information, please visit

About Zenique Hotels

Zenique Hotels is a world-class hotel ownership and management company headquartered in Burlingame, California, known for creating unique designs and offering top quality service (what it calls “The Zen of Service”) at each of its properties. Zenique Hotels has earned an impressive list of accolades throughout its existence and continue to be a leader in the hospitality industry. Zenique’s success comes from its focused plan to create a positive experience for guests, associates and investors through developing, repositioning, and operating exceptional hotels nationwide. The company has created a culture that allows for growth, sustainability and enjoyment by following a group of very important core values: quality, people, transparency, accountability, community, and profitability. Led by Chairman and Chief Executive Officer Raman Patel, and President and Chief Operating Officer Rupesh Patel, Zenique has laid a solid foundation and will continue to grow beyond measure.

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SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
Starwood Hotels & Resorts Worldwide, Inc.
Global Public Relations
aloft, Element & Four Points by Sheraton



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With 100 hotels open now and coming soon in 15 countries around the world, Starwood's aloft brand delivers a fresh approach to the traditional staid hotel landscape.


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