Fish Consulting Adds Four New Brands to Growing Client Roster

Franchise Specialty PR Firm Continues Aggressive Growth, Adding BIP Capital; Coverall North America, AAMCO Transmissions and Captain D’s Seafood to Portfolio

July 13, 2015 // // HOLLYWOOD, Fla. - Fish Consulting, LLC, a national communications firm specializing in franchise public relations, announced today it has added four new clients to its growing roster including BIP Capital, Coverall North America, AAMCO Transmission and Captain D’s Seafood.

“Franchising is a very diverse business model and it has provided us with a great opportunity to work with a wide range of brands and investors across the industry,” said Lorne Fisher, CFE, CEO and managing partner, Fish Consulting, LLC. “We’re excited to grow our foodservice and automotive portfolio with the addition of Captain D’s and AAMCO, while also building our service division with Coverall, and private equity firm BIP Capital.”

BIP Capital has enlisted Fish to build national and industry awareness for the company while promoting its BIP Franchise Accelerator. Created to leverage BIP’s in-depth franchise experience assisting emerging brands scale their business, the BIP Franchise Accelerator is investing in and providing operational and development assistance to emerging franchise concepts.

Additionally, Fish added Coverall, a leading franchisor of commercial cleaning franchised businesses. For Coverall, Fish is providing strategic franchisee recruitment counsel, as well as public relations support to drive brand awareness.

AAMCO, the world’s largest chain of transmission specialists and leader in total car care, has enlisted Fish to support its franchise development and recruitment efforts through national and local public relations and marketing.

Lastly, Captain D’s, the leading fast casual seafood restaurant, has tapped Fish to support its national franchisee recruitment work through media relations and communications support that includes the development of franchise sales collateral material, digital media, and advertising. Fish will also be supporting consumer PR efforts for the brand in local markets across the country.

Fish recently celebrated its 10th anniversary and has experienced significant growth over the past several years. In 2014, Fish was named to the Inc. 5000, Inc. Magazine's ranking of the fastest growing privately held companies in America. Fish was one of 120 South Florida-based businesses to make this list. Additionally, PRWeek and the South Florida Business Journal have recently named Fish a “Best Places to Work.”

About Fish Consulting

Fish is proud to leverage its experience in franchising to serve some of the industry's leading concepts including Massage Envy Spa, Baskin-Robbins, Dunkin’ Donuts, The Melting Pot and Orangetheory Fitness, among others. The agency's support for franchise clients range from brand building, franchisee recruitment and internal communications to crisis communications, cause marketing, local/national media relations and social media management. Fish is based in Hollywood, FL, with operations in Atlanta, Washington, D.C., New York and London. For more information call 954-893-9150 or visit For additional franchise insights visit Fish’s blog “Fish on Franchising” at, follow on Twitter @fishconsulting or Facebook.

SOURCE Fish Consulting


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