Edible Arrangements President Rob Price named to Aspen Institute’s inaugural Braddock Scholars Program

Initiative Designed to Accelerate Growth of Social Enterprises

July 22, 2015 // Franchising.com // WALLINGFORD, Conn. - Rob Price, president of Edible Arrangements International, has been selected to serve as a member of the Aspen Institute’s inaugural Braddock Scholars Program to help entrepreneurs scale of some of the world’s most innovative organizations.

The 12-month program is designed to support selected entrepreneurs with high-level mentorship, peer-learning, and capital to fund key initiatives of the scholars choosing.

“It is a true honor to be selected by the Aspen Institute to participate in this ground-breaking program,” Price said. “The Braddock Scholars experience will help me fully unleash our franchisees’ entrepreneurial brilliance to meet Edible Arrangements International’s tremendous growth potential.”

The program is made possible thanks to the generosity of Aspen trustee, Rick Braddock. Braddock, who had a distinguished and varied career in global business including several entrepreneurial activities, is serving as one of the senior mentors.

“Entrepreneurs are great at starting businesses that solve important problems in new ways, but aren’t always effective at scaling these innovations. Many of the skills to do this come from spending time in big companies,” said Braddock. “We aim to bridge the ‘scaling gap’ by channeling the expertise of our mentors towards the challenges our scholars face.”

The Braddock Scholars program is open to US based members of the Aspen Global Leadership Network (AGLN). Joining Price as selected scholars of the inaugural cohort are:

  • Joshua Baer, Executive Director, Capital Factory
  • Aimee Eubanks Davis, Founder, Beyond Z
  • Bart Houlahan, Jay Coen Gilbert, and Andrew Kassoy, Co-Founders, B Lab
  • Brent Jenks, President and CEO, Rare.org, Fish Forever
  • Jordan Kassalow, Founder and Co-Chairman, VisionSpring
  • Sheila Lirio Marcelo, Founder, Chairwoman and CEO, Care.com
  • Eric Westendorf, CEO and Co-Founder, LearnZillion

About Edible Arrangements

With more than 1,200 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Select Edible Arrangements locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, Dipped Fruit™, fresh squeezed lemonade and orange juice, and fresh fruit salads, sundaes and parfaits and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included for eight consecutive years among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements fresh fruit arrangements, chocolate Dipped Fruit™, Fresh Fruit Smoothies and others can be enjoyed at franchise locations worldwide. Gifts can be ordered online at www.edible.com and by telephone at 1-877-DO-FRUIT®.

EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.

About the Aspen Institute

The Braddock Scholars Program is a mentorship initiative that pairs select US-based members of the Aspen Global Leadership Network with seasoned global business leaders. The program seeks to support Aspen entrepreneurs with the ambition and ability to achieve significant scale with their organization through a mix of high level mentorship, peer-learning, and discretionary grant capital.

The Aspen Global Leadership Network (AGLN) is a growing, worldwide community of entrepreneurial leaders from business, government and the nonprofit sector — currently, more than 2,100 Fellows from 49 countries — who share a commitment to enlightened leadership and to using their extraordinary creativity, energy and resources to tackle the foremost societal challenges of our times. All share the common experience of participating in the Henry Crown Fellowship or one of the dozen Aspen Institute leadership initiatives it has inspired in the United States, Africa, Central America, India, the Middle East and China. www.aspeninstitute.org/leadership

The Aspen Institute is an educational and policy studies organization based in Washington, DC. Its mission is to foster leadership based on enduring values and to provide a nonpartisan venue for dealing with critical issues. The Institute is based in Washington, DC; Aspen, Colorado; and on the Wye River on Maryland's Eastern Shore. It also has offices in New York City and an international network of partners. For more information,

SOURCE Edible Arrangements

Media Contact:

Scott White
BizCom Associates
(214) 458-5751



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Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements.


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