Snap Fitness Signs Four Master Franchise Agreements in One Week

24/7 Fitness Provider Expands to the Netherlands, Belgium, Luxembourg, and Georgia

September 22, 2015 // // CHANHASSEN, Minn. - Snap Fitness, the world’s premier 24/7 fitness brand, announced today that master franchise agreements were signed for four countries in one week: the Netherlands, Belgium, Luxembourg, and Georgia.

“For any franchise, signing one master franchise agreement is a big accomplishment,” Chief Development Officer Steele Smiley said. “The fact that we signed four agreements in one week is extraordinary, and it reflects the upward trajectory of the Snap Fitness brand – especially internationally.”

This news continues the fitness provider’s current international surge. In the past nine months, Snap Fitness has signed master agreements for six countries and continues to grow rapidly across the globe, with more international news expected shortly.

“The Snap Fitness brand has experienced incredible international growth in the last year; that is the sign of a healthy business and it shows that the need for our product is more prevalent than ever,” Smiley said. “We could not be more excited to have these outstanding businessmen bring Snap Fitness to the Benelux region and Georgia.”

Han Walet and Theo Vermeeren will grow the brand in the Benelux region, backed by Gijs den Hartog on behalf of Capital Mills. The group has several years of experience owning and operating health clubs. Their first club is set to open in the Netherlands before the end of 2015.

Snap Fitness will work with three partners to develop and grow the brand in Georgia: Archil Piriashvili, Levan Diasamidze, and Zaza Pachulia. The three partners come from bank and hotel ownership backgrounds. Sports fans will recognize Pachulia – the country’s biggest basketball star. The NBA player currently plays for the Dallas Mavericks and captains the Georgian national team. Their first club is set to open before the end of 2015.

“As our brand continues to grow around the world, more and more entrepreneurs are jumping at the chance to partner with us and bring Snap Fitness to their market,” Smiley said. “They see both the brand power Snap Fitness holds and the potential they have to truly make an impact in their territory.”

About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is one of the world’s largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit

SOURCE Snap Fitness


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With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is one of the world's largest 24/7 fitness franchises.


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