Anytime Fitness East Lyme / Niantic Gets a Facelift, Holds Grand Re-Opening

East Lyme, CT - September 25, 2015 - ( - Anytime Fitness East Lyme / Niantic will unveil its upgraded look and new Studio with a Grand Re-Opening celebration on Tuesday, October 13th from 5:00 to 7:00 pm. “The remodeling effort is another way for us to provide our members with a clean, upscale, inviting environment where they can achieve their fitness goals,” says owner/manager, Lynnea Mahlke.

To celebrate its Grand Re-Opening, Anytime Fitness is offering free “Get Started” plans and group workouts in October. Fall is the time of year when young people head back to school and families start getting back to their routines - including their health and fitness routines, which may have slipped or changed during the summer months. The most common reasons why adults don’t exercise more regularly is that they “just don’t know how to get started or can’t keep motivated.”

That’s why the Anytime Fitness club located at 17 Liberty Way in Niantic is offering a special deal for new members. Anyone who joins the club between September 28 and October 16 will receive a Free Get Started Plan (valued at $199). This plan includes a free fitness consultation, and a 30-day fitness plan. New as well as existing members will also have free weekly workouts that can be completed on their own or at scheduled times with group leaders.

“We understand how difficult it can be to get started on a new routine – no matter how good you know it will be for you,” said Axel Mahlke, Anytime Fitness club owner and personal trainer. “A lot of people also believe that you need to be fit already before joining a fitness club. That’s simply not true. And it’s why we developed our ‘Get Started’ plan, which includes a 30-day personalized workout calendar and guidance from our expert staff to help new members get off to a solid start on their fitness journeys. Every workout plan will be based on the outcome of a comprehensive fitness consultation.”

“A number of members have struggled with motivation and accountability even after receiving a comprehensive consultation and workout plan, which is why we are piloting a new idea in October,” added owner Lynnea Mahlke. “The free weekly workouts are designed to provide guidance and create a positive group dynamic to help members motivate themselves and others. Ask just about anyone to list the most important things in their life and nearly everyone will mention ‘health. But too many people simply don’t know how to get started or stay on track. We’re here to help fix that – and there’s no better time than the present.”

Club tours will be available during the grand reopening celebration and by appointment on other days. Membership information is available at the club, by calling 860-691-1611 or by visiting

View inspirational stories here:

Hundreds of Anytime Fitness members nationwide have recently begun submitting their personal stories on the company’s website. The stories include reasons for beginning a fitness journey like: “I realized my new hobby was eating – a lot,” “I didn’t like the person looking back at me in the mirror,” and “My two-year-old nephew could out-run me.”

*Additional pictures are available upon request.

About Anytime Fitness

Ranked #1 on Entrepreneur’s prestigious Franchise 500® list, Anytime Fitness is the fastest-growing gym franchise in the world, with more than 2,200 gyms serving more than 2,000,000 members on five continents. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient fitness options and friendly, personal service in well-maintained facilities which feature top-quality exercise equipment. Gyms are now open in all 50 states, Canada, Mexico, Australia, New Zealand, England, Scotland, Ireland, Grand Cayman, Poland, the Netherlands, Spain, Qatar, India, Chile, Japan, Singapore, Malaysia and the Philippines. All franchised gyms are individually owned and operated. Join one gym and use them all.

SOURCE Anytime Fitness


Patricia Chaffee
Anytime Fitness Niantic


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