Starwood’s 10th Brand Expands California Presence with Premier Orange County Hotel

Tribute Portfolio Continues Growth on U.S. West Coast with Announcement of Avenue of the Arts Hotel Costa Mesa

STAMFORD, Conn. - October 14, 2015 - (BUSINESS WIRE) - Tribute Portfolio, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced that Avenue of the Arts Hotel Costa Mesa, located in Orange County, CA, will debut as a Tribute Portfolio hotel in spring 2016. The 238-room hotel is poised in the hub of Orange County’s Corporate and Cultural Center and the Performing Arts District, as well as steps away from South Coast Plaza, the renowned luxury shopping destination. Owned by Wincome Group, an international real estate company based in Hong Kong, Avenue of the Arts Costa Mesa, a Tribute Portfolio Hotel, is set to undergo a multi-million dollar upgrade, debuting completely renovated rooms by the time of opening.

“We are thrilled to welcome our second hotel in California, bringing the ‘Stay Independent’ mindset to Orange County,” said Dave Marr, Global Brand Leader for Tribute Portfolio. “We look forward to working with the ownership team and to providing our loyal Starwood guests and customers a classically designed, quintessential California hotel experience at Avenue of the Arts Hotel Costa Mesa.”

Designed by renowned architecture and interior design firm Dianna Wong, the hotel’s lakeside location provides opportunities for guests to soak up the California sun while enjoying a myriad of modern amenities and activities, such as going for a run on the well-manicured jogging trails around the three-acre property or enjoying a lazy day by the pool in one of the private cabanas. Guests can enjoy full service dining at the Silver Trumpet Restaurant and Bar, with seasonally-driven menus serving modern California fare, full of bold and unique flavors, by executive chef Eddie Garcia. Avenue of the Arts Hotel Costa Mesa also offers a fully equipped fitness center, including whirlpool and sauna facilities.

After their renovation, each of the 238 guest rooms featuring 35 suites at this 4-diamond hotel will feature hardwood floors, majestic granite bathrooms with organic toiletries and inspiring design that draws upon the best of both Art Nouveau and Art Deco movements. The Avenue of the Arts Hotel Costa Mesa also boasts seven flexible meeting rooms totaling 6,800 square feet of space, including an Executive Boardroom that seats 15 people and a more than 3,400 square foot Grand Ballroom that can accommodate up to 250 banquet guests. The hotel offers complimentary airport shuttle service and professional multi-lingual associates on hand 24/7 to assist international guests. The hotel has a team of experienced wedding planners and talented culinary artists on-site to help plan magnificent weddings, using the lake as a stunning backdrop.

“We are so proud of the attention-grabbing attributes that make Avenue of the Arts special—from our prime location to the amenities and personalized services we offer our guests,” said Paul Sanford, Asset Manager for Wincome Management and Development. “As a Tribute Portfolio hotel, we look forward to bringing our guests the independent spirit of an upscale hotel while providing the trusted brand power of Starwood Hotels and Resorts.”

A Celebration of Individuality

Starwood’s 10th brand, Tribute Portfolio, debuted in April 2015 with its first hotel, the Royal Palm South Beach Miami, and recently announced two new hotels, including the Great Northern Hotel in London, UK and the Kiroro Hotel, Hokkaido, Japan. Additional future locations will be in Palm Springs, CA; Coral Gables, FL, Asheville, NC and Ft. Lauderdale, FL. Firmly anchored in the four-star, upper upscale category, Tribute Portfolio allows owners of distinct properties to maintain their independent spirit, while benefiting from Starwood’s powerful distribution, loyalty and sales platforms. Starwood aims to grow the brand to 100 hotels by 2020, with locations in high-demand destinations and markets where SPG members travel. For more information and to follow along, please visit

About Tribute Portfolio

New from Starwood Hotels & Resorts, Tribute Portfolio is comprised of exceptional independent hotels around the globe, offering guests and owners the ability to “Stay Independent.” From boutique resorts to urban destination properties, guests can enjoy access to outstanding four star, upper upscale hotels with an indie spirit while benefitting from the award-winning Starwood Preferred Guest (SPG) program. Launched in April 2015 as Starwood’s 10th brand and second collection of independent hotels, Starwood plans to grow the Tribute Portfolio brand to 100 hotels by 2020. For more information on Tribute Portfolio, please visit Follow along to Stay Independent: @TributePortfolio on Instagram, @TributePRTFLO on Twitter, and

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SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Tanya Elm
Global Communications, Tribute Portfolio


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