The Pie Hole Signs Second International Franchise Deal

The L.A.-based pie and coffee concept will now open in the Middle East.

October 19, 2015 // // Los Angeles, CA - The Pie Hole, the celebrated Los Angeles-based pie and coffee concept, has signed back-to-back international multi-unit franchise deals – first for Japan, and now for Qatar.

Named to Conde Nast Traveler’s Best Pies in America list, The Pie Hole features sweet and savory, made-from-scratch pies and premium coffees in a fast casual, local gathering space format.

The Pie Hole has partnered with Fransmart, the company behind the explosive growth of Five Guys Burgers and Fries and Qdoba Mexican Grill, to head up franchise development.

The franchisee, who signed the agreement with the help of Fransmart’s VP of Sales, Al Rowe, will open 3 new pie shops in Qatar, and represents the brand’s first move into the Middle East/GCC regions.

The Pie Hole currently has two corporately owned locations in Los Angeles and Pasadena, and a franchised non-traditional unit at LAX Airport. In addition to the international deals, a multi-unit franchise group has also signed on to develop parts of Orange County, CA.

About The Pie Hole

The Pie Hole was founded in 2011 by partners Matthew Heffner, Sean Brennan and Rebecca Grasley, the matriarch of The Pie Hole. Becky has been baking for over 50 years, and has won the coveted ‘Best Pie” award at the New Jersey State Fair a record seven years in a row. Featuring 5th generation family pie recipes, The Pie Hole is dedicated to delicious, distinctive flavors and premium ingredients. We offer sweet treats like our famous Maple Custard, Mexican Chocolate and Mom’s Apple Crumble pies, and savory meals such as our Mac ‘n’ Cheese, Veggie Curry, and Angel City Steak ‘n’ Ale pies. We custom roast our Fair Trade Organic coffees to demanding specifications, and feature a full coffee program that has a loyal following. The Pie Hole serves multiple dayparts including breakfast, lunch, dinner and late night, along with a robust catering business. BuzzFeed ranks The Pie Hole on their list of “Delicious Los Angeles Eats that are Worth Every Penny”, and The Cooking Channel says that The “Pie Hole Makes Better Pies Than Your Grandma!”

Learn more about franchising opportunities with The Pie Hole.

SOURCE The Pie Hole


Casey Thorp



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Featuring 5th generation family pie recipes, and an exclusive line of The Pie Hole organic coffees, we are dedicated to delicious, distinctive flavors and premium ingredients.


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