IHG and BCRE Open Flagship Hotel Indigo® Hotel In New York City's Glamorous Lower East Side

Hotel Indigo Lower East Side New York is Third New York City Hotel in Brand’s Growing Boutique Portfolio

November 19, 2015 // Franchising.com // ATLANTA – InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, and Brack Capital Real Estate (BCRE) announce the opening of the Hotel Indigo® brand’s third New York City hotel, the 293-room flagship Hotel Indigo Lower East Side New York. Located at 171 Ludlow Street, the hotel sits in the heart of one of Manhattan’s most storied neighborhoods. Enriched with the culture of its first inhabitants, arts and creative exploration, the Lower East Side (LES) is filled with the most dynamic spots in NYC today. The neighborhood has seen everything from immigrants passing through Ellis Island in the early 20th century and the wave of artists who took up residence in the 1960’s, to the graffiti art that covered the streets in the 1980’s and 1990’s. It’s now a neighborhood defined by adventurous trendsetters of the current generation – and where music, art and dance legends have all spent time, gained influence and made an impact.

Jason Moskal, Vice President, Lifestyle Brands, The Americas, IHG said: “As the excitement for boutique hotels continues to grow, we are thrilled to launch our newest flagship Hotel Indigo hotel in the heart of New York City’s Lower East Side. This hotel will also serve as the canvas for the brand’s newest campaign, Color of Discovery, bringing guests an unparalleled opportunity to discover the unique story of one of the city’s most intriguing neighborhoods. From the culture of its inhabitants to its bright, graffiti-painted streets, guests will be inspired by the glamour of the neighborhood which is seamlessly integrated into the design and service style of the Hotel Indigo Lower East Side New York.”

Issac Hera, CEO, BCRE added: “We are proud to see our vision turn into a reality as we add the Hotel Indigo Lower East Side New York to our growing portfolio. Hotel Indigo is a well-respected and sought-after boutique brand, and this flagship property will become the anchor hotel of the neighborhood. For guests and locals alike, this Hotel Indigo hotel will be a gathering space that inspires and embraces the people and culture of the Lower East Side throughout the hotel experience."

When guests first arrive, they will immediately be drawn in by the art and architecture uniquely incorporated into the hotel’s design. From the ground floor entryway, guests will proceed to the 14th floor lobby which offers unobstructed city views via floor-to-ceiling windows spanning the entire space. The impressive 5,000 sq. ft. terrace located on the west side of the 15th floor offers 360-degree views of Manhattan and is outfitted with its own swimming pool, bar and a variety of seating options.

The hotel commissioned legendary street artist Lee Quinones to help bring the distinctive neighborhood to life throughout the hotel experience. From the custom life-sized mural on the lobby ceiling to the unique wall art within guestrooms and elevator lobbies, all of Quinones’ work vividly brings the storied past and present of the Lower East Side to life. Quinones, who was raised in the LES, is one of the originators of street art in the 1970’s and was instrumental in moving street art above ground. In 1980, he ushered in an important era as spray paint made the transition from moving objects to stationary canvas works. The hotel also features two art sculptures from filmmaker and street artist Mr. Brainwash (aka Thierry Guetta) on loan from his “Life is Beautiful” pop-up gallery.

In partnership with the acclaimed Gerber Group, the Hotel Indigo Lower East Side New York features Mr. Purple, an 8,750 sq. ft. neighborhood rooftop bar & restaurant located on the 15th floor. The space captures the vibrant and artistic spirit of the LES with an artist-loft ambiance. Mr. Purple’s menu will connect guests with local iconic culinary staples such as Russ & Daughters, 2nd Avenue Deli, Pat LaFrieda, Pickle Guys, Il Laboratorio del Gelato, Yonah Schimmel Knish Bakery and Beecher’s Handmade Cheese, in addition to featuring locally sourced ingredients. The cocktail, beer and wine menu features an expansive collection of small-batch spirits, regionally brewed craft beers, universal wine offerings and a rotating selection of Gerber Group’s classic and modern cocktails that highlight market fresh ingredients. The hotel also offers guests and locals the opportunity to enjoy seasonal and locally sourced food and drinks at the café and bar located on the lobby level from purveyors such as Liquiteria, Irving Farm and Melt Bakery.

Starting from the 5th floor, the spacious guestrooms feature unobstructed views of midtown Manhattan and the downtown skyline; plush bedding; hard-surface flooring with area rugs; and spa-inspired bathrooms with locally sourced C.O. Bigelow apothecary amenities. The hotel includes four spacious luxury suites and one unforgettable duplex penthouse loft. The penthouse sits on the 25th and 26th floors overlooking downtown Manhattan and offers clear views of the New York City skyline. Guests also have access to a 24-hour fitness center and over 600 sq. ft. of meeting space, including a private outdoor area perfect for events. The Lower East Side hotel features the brand’s Neighborhood Guide, an innovative touchscreen display that connects guests to each other, the local neighborhood and to Hotel Indigo locations around the world. Hotel team members, many of whom are locals themselves, will share their favorite hidden gems with guests looking to explore and discover the neighborhood.

The Hotel Indigo Lower East Side New York is a joint venture between IHG and BCRE and is managed by IHG.

About Hotel Indigo®

The Hotel Indigo® brand is a global boutique hotel brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally inspired murals to the renewal program where the music, scent, and menu items change throughout the year, each Hotel Indigo hotel delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same. There are 64 Hotel Indigo hotels open around the globe, with a quality global pipeline of 61 hotels set to open within the next three to five years. For more information or to make a reservation, visit http://www.hotelindigo.com. Find us on Twitter http://www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.

About BCRE

BCRE is a worldwide real estate investment and development company active in large-scale international real estate investment, development, and M&A activities. The company’s New York projects include premier properties including citizenM Hotel at 218 West 50th St; 90 Morton; 720 West End Avenue; 189 Bowery Street; 15 Union Square West; 90 West Street; the Element at 555 West 59th Street; The Olcott at 27 West 72nd Street; the Hilton Garden Inn at 63 West 35th Street; and The James New York hotel at 27 Grand Street. In addition to BCRE’s development projects, the company also is an active lender in New York City and an owner / operator of multi-family assets in the Midwest.

About Gerber Group

Hospitality industry leader, Gerber Group, encompasses 17 venues under such brands as Whiskey Blue, Whiskey Park, Irvington, Kingside, The Roof and Mr. Purple. Setting out to provide an innovative nightlife experience, Gerber Group opened its first property, The Whiskey at the Paramount Hotel, in 1991. Today, Principal & CEO Scott Gerber manages the company and its full portfolio of properties and continues to re-define the hospitality industry with innovative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents. The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, with a unique ability to create classically timeless bars with a sophisticated allure, as well as destination-worthy restaurants. Gerber Group’s vision continues to expand with bars and restaurants around the country as a preferred partner to Starwood Hotels & Resorts, Host Hotels & Resorts, Noble Investment Group, Viceroy Hotels and Resorts, InterContinental Hotels Group and American Realty Capital. For additional information about Gerber Group and its complete portfolio of properties, please visit www.GerberBars.com.

About IHG (InterContinental® Hotels Group)

IHG (InterContinental® Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.

IHG franchises, leases, manages or owns more than 4,900 hotels and 727,000 guest rooms in nearly 100 countries, with more than 1,300 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 90 million members worldwide.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.

SOURCE IHG (InterContinental® Hotels Group)

Media Contacts:

Sarah-Ann Soffer
Hotel Indigo ® Brand
+1(770) 604-2707

Christie Doss
Weber Shandwick
+1(404) 266-7503


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