Starwood Hotels & Resorts Debuts Iconic Sheraton® Brand in Harbin, the Capital City of China’s Heilongjiang Province

Sheraton Harbin Xiangfang Hotel Strengthens Brand’s Presence in Northeast China

HARBIN, China - December 9, 2015 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the opening of Sheraton Harbin Xiangfang Hotel, marking the debut of the iconic Sheraton brand in the capital city of China’s Heilongjiang Province. Owned by Harbin Taihong Real Estate Development Co., Ltd, a wholly owned subsidiary of Eontime Real Estate (Group) Co., Ltd, Sheraton Harbin Xiangfang Hotel marks the brand’s 72nd hotel in China, further bolstering its presence in the region.

“The opening of our first Sheraton hotel in Harbin – a key political, economic and cultural center in Northeast China - marks yet another milestone for the Sheraton® brand as we celebrate our 30-year legacy in the country,” said Vincent Ong, Senior Brand Director, Asia Pacific Brand Management, Starwood Hotels & Resorts. “As part of our commitment to growth in the region, as well as the Sheraton 2020 goal of adding more than 150 hotels worldwide within the next five years, we are thrilled to offer our signature brand experience to business and leisure travelers in Harbin, China’s Ice City.”

Harbin is a popular destination for winter tourism, featuring global attractions such as the beautiful Harbin International Ice & Snow festival – one of the four largest ice and snow festivals in the world. The city was also appointed the “City of Music” by UNESCO, as part of the Creative Cities Network, and is host to the popular Harbin Summer Music Concert, which attracts artists from all over the world every August.

Sheraton Harbin Xiangfang Hotel offers 400 spacious guestrooms, including 52 family rooms, all featuring a premium sleep experience, rainforest shower and luxurious bath amenities. Guests can also make use of a wide range of hotel facilities, including Sheraton® Fitness Centre, an indoor heated pool and the Sheraton® Club Lounge, with its complimentary breakfast, all-day refreshments and free Wi-Fi.

Guests can enjoy a diverse selection of dining options, including specialty Chinese Restaurant Tai Mansion, which serves tantalizing Cantonese and Dongbei cuisines prepared with regional flair; FEAST®, the Sheraton brand’s signature all-day dining restaurant with open kitchen; and 63# Restaurant & Bar, featuring modern Russian cuisine, a world-class selection of home-brewed fresh draft beer and Russian vodka, as well as live music. As part of the new lobby bar menu Paired – the Sheraton brand’s reinvigorated food and beverage program – expertly matched small plates, premium wines and craft beers are also available at Lobby Lounge in a garden-style environment.

With more than 20,000 square meters of flexible meeting space, Sheraton Harbin Xiangfang Hotel boasts the largest meeting space in Northeast China, and can accommodate up to 5,000 people, catering to all types of meetings and events, weddings and social functions. The hotel features a car elevator that provides direct access to the banquet hall, as well as the Delight Hall, a unique Western European-influenced hall for weddings and other celebrations.

Sheraton Harbin Xiangfang Hotel is situated in Harbin’s new CBD Central shopping district, near corporate offices and high-end apartments, as well as retail, leisure and entertainment facilities. Zhongyang Pedestrian Street, also known as Central Street, is an excellent starting point for discovering the city’s Baroque and Byzantine charms, while Saint Sophia Cathedral, one of the city’s last remaining Russian Orthodox churches, is now a museum where visitors can explore the city’s history. Sheraton Harbin Xiangfang Hotel is just steps away from Eontime World – the largest indoor theme park in northeast China. Guests can also take a short half-hour trip to Harbin’s Siberian Tiger Park, the largest natural park for wild Siberian tigers in the world. The hotel is conveniently located just 45 minutes from Harbin Taiping International Airport, and 30 minutes from both Coach Station and Harbin Railway Station – where travelers to or from Moscow can take the Trans-Siberian Railway.

Special Opening Offer

To celebrate the opening, Sheraton Harbin Xiangfang Hotel is offering a special opening package valid until June 9th, 2016, starting at RMB 1088 net for one night’s stay in a Deluxe Room including breakfast for one, free Internet access, and double Starpoints for SPG members.

For more information, please visit

About Sheraton Hotels & Resorts

Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and

SOURCE Starwood Hotels & Resorts Worldwide, Inc.


Cece Shi
Sheraton Hotels & Resorts
Marketing & Communications Director


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Sheraton Hotels & Resorts makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world.


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