Sheraton Hotels & Resorts to Expand Presence in Portugal with Signing of Sheraton Cascais Resort

LISBON, Portugal - February 10, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that it will bring its iconic Sheraton brand to the upmarket resort town of Cascais in Portugal with the signing of the Sheraton Cascais Resort. Owned and managed by United Investments Portugal (UIP), the property will join the Sheraton brand on February 24th, 2016 under a franchise agreement with Starwood.

“We have successfully partnered with United Investments Portugal for over 24-years at Pine Cliffs, a Luxury Collection Resort in the Algarve, positioning it as one of the finest resorts in Europe. We are extremely proud to extend this collaboration and bring a third Sheraton hotel to Portugal,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The signing of this fantastic hotel underlines our strong relationship with UIP and highlights the continued demand for the Sheraton brand as we move toward our goal of adding 150 new Sheraton hotels around the globe by the year 2020.”

Sheraton Cascais Resort, which previously operated as the Vivamarinha Hotel & Suites, boasts an enviable location on Portugal’s sweeping Atlantic coast just 30 minutes from Lisbon and about a mile from the famous Guincho Beach, one of the finest surfing spots in Europe. Comprising of 138 rooms and suites, Sheraton Cascais will feature a signature restaurant and two bars, as well as a wide range of leisure facilities including a state-of-the-art fitness centre, outdoor swimming pool and an expansive spa with six treatment rooms and hydrotherapy suite. A perfect location for golfers, the resort is surrounded by seven of Portugal’s top golf courses, all within a 30-minute drive – one for each day of the week. Business guests will enjoy a range of multifunctional meeting rooms, the largest accommodating up to 150 people.

“We are extremely pleased to expand and strengthen our relationship with Starwood Hotels & Resorts,” said Talal Al-Bahar, Chairman, United Investments Portugal. “Having jointly positioned Pine Cliffs, a Luxury Collection Resort, as the leading resort in Portugal and one of the finest in Europe, we look forward to bringing similar success to the Sheraton Cascais Resort, elevating this magnificent property to the same level, standards and service that we have created at Pine Cliffs.”

Sheraton Cascais Resort will complement the two existing Sheraton properties in Portugal - Sheraton Lisbon Hotel & Spa and Sheraton Porto Hotel & Spa.

“United Investments Portugal has been a key partner for Starwood since the opening of Pine Cliffs Resort in 1992,” said Felicity Black-Roberts, Senior Director Development, Starwood Hotels & Resorts, Europe, Africa and Middle East. “We are committed to working with the right partners on the right properties in order to deliver great returns to our owners. With the strong partnership between United Investments Portugal and Starwood, we are sure that Sheraton Cascais will be a success.”

In June 2015, Starwood Hotels & Resorts launched Sheraton 2020, a comprehensive 10-point plan designed to put Sheraton Hotels and Resorts firmly back into the global spotlight. Sheraton 2020 includes a multi-million marketing campaign; the launch of the new premier tier, Sheraton Grand; continuous innovation of the Sheraton guest experience; and a goal of adding more than 150 new Sheraton hotels worldwide by 2020.

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About Sheraton Hotels & Resorts

Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG® promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and

About UIP United Investments Portugal

United Investments Portugal (UIP) is a member of IFA Hotels & Resorts consortium and the name behind Pine Cliffs Resort. As a flagship development, Pine Cliffs Resort has set the benchmark for all of IFA Hotels & Resorts developments, combining excellent investment opportunities such as real estate and holiday ownership products with luxury lifestyle experiences.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.


Tanya Elm
Starwood Hotels & Resorts Worldwide, Inc.
Sheraton Global Public Relations


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Sheraton Hotels & Resorts makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world.


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