March 02, 2016 // Franchising.com // Saudi Arabia & McLean, VA – Hilton Worldwide (NYSE: HLT) and Hamad Abdulaziz Almousa Trading Group today announced the signing of a management agreement to open Embassy by Hilton Riyadh King Fahd Road, introducing the upscale Embassy by Hilton brand to the Middle East. Also signed is a management agreement to open DoubleTree by Hilton Dhahran – Al Qusur.
“We have been looking for the right opportunity to debut Embassy by Hilton in the region and believe Riyadh makes for a great fit,” said Carlos Khneisser, vice president of development, Middle East and North Africa, for Hilton Worldwide. “Our strategy for growth continues to focus on quality projects, underpinned by strong brands and the best management expertise in the industry. With over 20 years of experience in Saudi Arabia, we are now operating or developing 38 properties with more than 85% of our pipeline under construction – remarkable progress that puts us at the forefront of the industry.”
Embassy by Hilton Riyadh King Fahd Road will feature 250 guest rooms and be conveniently located on King Fahd Road, in close proximity to the upcoming King Abdullah Financial District. Each of the hotel’s 43 square metre rooms will feature a living room, bedroom and bathroom. Light, open and airy, the rooms have been designed with flexibility in mind, including movable partitions, providing openness or privacy as required for business and leisure travellers. In addition, Embassy by Hilton Riyadh King Fahd Road will offer a large multi-function meeting room with two conference rooms and a boardroom. The hotel will feature an all-day dining restaurant and lobby lounge. Other facilities include a spa, indoor pool, prayer room and salon.
Riyadh, traditionally a destination for business travellers, is increasingly popular with families staying for leisure purposes owing to its shopping malls, museums and historical sites. The capital city also expects to see its airport’s capacity raised from 14 million to 25 million passengers a year once planned expansions are complete, making it a hub for travel to Saudi Arabia.
The newly announced DoubleTree by Hilton Dhahran – Al Qusur will offer travellers easy access to the Dammam industrial area, the downtown Khobar district and the Kingdom of Bahrain which is within driving distance. The hotel will feature 189 guest rooms and offer a business centre, salon and two swimming pools. Guests will be able to choose from a selection of dining outlets including an all-day dining restaurant, speciality restaurant, café and lounge.
“We are pleased to be continuing our partnership with Hilton Worldwide; in previous years we have signed agreements to open two hotels in Al Khobar,” said Mr Hamad Abdulaziz Almousa, the owner of Hamad Abdulaziz Almousa Trading Group. “Embassy by Hilton is a firm favourite in the United States and with this signing, we look forward to bringing the brand to the Middle East for the first time.”
“As part of the agreements reached, we are delighted to announce the debut of Embassy by Hilton in the region,” said Bill Duncan, global head, Embassy by Hilton. “Featuring upscale, spacious guest suites, the brand has been adapted for the region with the Middle Eastern traveller in mind and we are confident it will appeal to this market.”
Hilton Worldwide currently has 10 hotels operating in Saudi Arabia and is set to more than triple its presence in the country with a further 28 hotels under development, including Conrad Makkah which is set to open in Spring 2016. In December 2015, Hilton Worldwide announced the arrival of Hampton by Hilton to Saudi Arabia, with the first property confirmed for Riyadh.
The previously signed DoubleTree by Hilton Al Khobar – Corniche has been replaced with the signing of a management agreement for Hilton Al Khobar Corniche, a 359 guest room hotel expected to open in 2017.
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram.
 According to STR data from 31/12/15, Hilton Worldwide leads the industry with the highest number of rooms and hotels under construction in Saudi Arabia.
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