March 09, 2016 // Franchising.com // DETROIT, MI – Little Caesars is offering basketball fans a chance to score with a free lunch at participating Little Caesars restaurants on Monday, April 4. If any #16-seeded team beats a #1-seeded team in a crazy, unexpected victory in the games played on Thursday, March 17 or Friday, March 18 of the 2016 college men’s basketball championship tournament, Little Caesars will give away one free HOT-N-READY Lunch Combo® to every person who comes into a participating store between 11:30 a.m. and 1:00 p.m. on April 4 and mentions this offer at the check-out counter.
“If a crazy thing happens and there’s an upset, it’ll be a big score for pizza lovers,” said Ed Gleich, senior vice president of global marketing, Little Caesars. “And, if the number-ones prevail, fans can still catch a great deal at Little Caesars with our high quality, HOT-N-READY Lunch Combo for just $5. Either way, customers win!”
Available at participating restaurants nationwide, the Little Caesars $5 HOT-N-READY Lunch Combo includes a satisfying portion of four Detroit-style DEEP!DEEP!™ Dish pizza slices and a 20-ounce Pepsi product, all served HOT-N-READY® between the hours of 11:00 a.m.—2:00 p.m. No calling, waiting or online ordering necessary. Customers simply go to their Little Caesars store, and fresh pizzas are ready to carry out.
If any of the #16-seeded college men’s basketball championship tournament teams from the four regions beat a #1-seeded team during the games played March 17 and 18, 2016, Little Caesars will give away one free HOT-N-READY Lunch Combo to every person that goes to a store and mentions the offer on Monday, April 4, 2016.
Little Caesars Pizza was the first national chain to introduce Detroit-style deep dish pizza to its core menu in all 50 states. A nod to Little Caesars hometown, the DEEP!DEEP! Dish pizza is a Detroit-style pizza — a rectangular pizza that gets its crispy-crunchy edge and chewy inside texture from baking in a custom metal pan coated with olive oil. The only global pizza chain headquartered in Detroit, Little Caesars is uniquely positioned to offer Detroit-style pizza on a national scale. Styled after the assembly line trays first used to make deep dish pizza in the Motor City years ago, Little Caesars modern adaptation of this pan is made in the USA exclusively for Little Caesars and is designed to deliver the hallmark Detroit-style crunch. DEEP!DEEP! Dish pizza builds on the success and legacy of the $5 HOT-N-READY® pizza by offering a new pizza variety with the same focus on value, quality and convenience. It has been a fixture on Little Caesars menu nationwide since 2013.
Little Caesars Pizza, known for its HOT-N-READY® pizza and famed Crazy Bread®, is the largest carryout-only pizza chain in America with locations in all 50 states and 18 countries and territories worldwide. Named “Best Value in America”* for the ninth year in a row, Little Caesars products are made with quality ingredients, such as fresh, never frozen, mozzarella and Muenster cheese, dough made fresh from scratch daily in every store and sauce made from fresh-packed California crushed tomatoes.
For franchisee candidates, Little Caesars is rapidly expanding in markets throughout the world, providing an opportunity for independence in a franchise system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.
Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. In addition to Little Caesars Pizza, Michael and Marian Ilitch’s companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development of Michigan, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.
For more information about Little Caesars, visit www.LittleCaesars.com or call 1-800-553-5776
* “Highest-Rated Chain – Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2007- 2015
SOURCE Little Caesars Pizza
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