Hampton by Hilton Opens Flagship Hotel in China

Hampton by Hilton Guangzhou Zhujiang New Town opens, China’s first flagship hotel

March 25, 2016 // Franchising.com // GUANGZHOU, China and MCLEAN, Va. – Hilton Worldwide (NYSE: HLT) today announced the opening of Hampton by Hilton Guangzhou Zhujiang New Town, its newest Hampton by Hilton hotel and flagship property for the brand in China.  The 223-room hotel joins the Hampton portfolio of more than 2,100 hotels around the world. Hampton by Hilton Guangzhou Zhujiang New Town is located in the Tianhe District, Guangzhou, Guangdong Province, China and is managed by Huanpeng Hotel Management (Guangzhou) Limited.

“China is the 20th country that Hampton has entered, and for the city of Guangzhou, it is not only a strategic city and the ‘south gate’ of China, but is also the center of politics, economy, science, education and culture of Guangdong Province and the Pearl River Delta. We are especially happy that Hampton by Hilton’s flagship hotel has opened in Guangzhou and are confident that the hotel will contribute positively to the development of Guangzhou’s tourism industry,” said Phil Cordell, global head, Focused Service and Hampton Brand Management, Hilton Worldwide. “It represents a breakthrough for Hampton’s development in the China market. With a strong partner like Plateno Group, I have every confidence that the brand will achieve a similar success as in the United States.”

Hampton by Hilton Guangzhou Zhujiang New Town is conveniently located at the intersection of bustling Zhujiang New Town central business district and the popular Tianhe Sports Center business zone. Close to the Guangzhou business and financial hubs such as the Guangzhou International Finance Center, Citic Plaza, Pazhou Complex and the Guangzhou East Railway Station, the hotel offers easy access to the city’s most popular leisure, shopping and entertainment venues. Fully taking into consideration the demands of business travelers and families with kids, the hotel focuses on creating an easy, enjoyable, and relaxing atmosphere that leaves guests feeling like they are staying with a friend.

“Plateno Group’s collaboration with Hilton Worldwide is in line with our business strategy and is aligned with our values of focusing on our customers’ needs,” said Alex Zheng, chief brand architect, Founder and Chairman President of Plateno Group. “In 2015, Hampton by Hilton was warmly welcomed by investors and travelers. With the opening of Hampton by Hilton Guangzhou Zhujiang New Town, we have opened a new chapter and more than 10 Hampton hotels are scheduled to open this year alone,” he added.

At the hotel’s grand opening a special guest was introduced to mark the occasion - Hampton’s Mascot in China, “Little Hampton”. Little Hampton was designed based on China’s cute and friendly “National Treasure”, the panda – symbolizing the brand’s core values - “Friendly, Authentic, Caring, Thoughtful”.

The multi-functional lobby combines the relaxing and work zones together, where guests can either take a short and refreshing break or have fun with friends. In Hampton’s restaurant, guests will enjoy high-quality healthy dietary options and feel healthy even on a busy trip.

Hampton by Hilton Guangzhou Zhujiang New Town offers amenities such as Free Wi-Fi, 24-hour snack bar, restaurant, meeting room and fitness center. 

Each guestroom includes high-quality features, including Serta mattresses that follows the U.S. brand’s signature, Clean and fresh Hampton bed® ensures guests get a sound night of sleep. A movable desk and ergonomic chair offer an excellent working environment and the world-renowned skin care brand - Peter Thomas Roth is on offer in the bathroom. In addition, a specially designed sofa bed for Hampton provides an additional relaxing space.

For more information or to make reservations, please visit www.hamptonhotels.com.cn or call +86 020 8367 8888.

Read more about Hampton at www.hamptonhotels.com.cn and www.hampton.com

About Hampton by Hilton

Hampton by Hilton is the largest hotel brand of Hilton Worldwide. The first Hampton by Hilton in the world opened in Memphis, US, in 1984. Later, in more than 30 years, Hampton by Hilton expanded its domain quickly. It is now one of the largest and most successful international hotel brands in the world, with more than 2,100 hotels in 20 countries including the US, Canada, Russia and Germany. In 2014, Hilton Worldwide signed an exclusive license agreement with China-based Plateno Hotels Group to launch and rapidly develop the Hampton by Hilton brand in China. As a brand partner, Plateno Group takes full charge of the development market operation of Hampton by Hilton in China. Guests can expect many of the same features that have made Hampton a success globally – including free, hot breakfast; free WiFi; clean fresh beds; and friendly, authentic, caring and thoughtful service delivered by Team Members – in addition to localized Chinese amenities and features.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram. 

SOURCE Hilton Worldwide


Jennifer Quintero Hughes
Hilton Worldwide
+1 901.374.6518

Chris Zhang
Plateno Group
+86 135 6003 3215


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