April 18, 2016 // Franchising.com // BELGRADE, Serbia & McLean, VA – Hilton Worldwide (NYSE:HLT) today announced plans to enter Serbia with the signing of a management agreement with Belaga Management Company D.O.O. The agreement paves the way for an upscale Hilton hotel in Serbia’s capital city, Belgrade, and was announced during a construction ceremony in the city to confirm the news Sunday, April 17. The 242 guest room hotel will offer travellers world-renowned Hilton hospitality in a prime location in Belgrade’s historic Old-town.
“Growing our presence in city destinations in Southeastern Europe has formed a significant part of our regional growth strategy, as Hilton Belgrade joins Hilton Worldwide hotels trading or in development in approximately 30 European capitals,” said Patrick Fitzgibbon, senior vice president of development, EMEA, Hilton Worldwide. “Expanding our portfolio to Belgrade will offer Hilton travellers an opportunity to experience one of the continent’s most intriguing cities, which is fast-becoming a must-visit destination, whether arriving for leisure or as part of a business trip.”
Historic Belgrade is seeing its fledgling art and cultural scene bring the city into renewed spotlight, making it an increasingly popular leisure destination, with direct connections to many European and Middle Eastern cities. The new-build seven storey Hilton Belgrade will be located in the city’s Old-town and in close proximity to major sights such as Square Slavija, St. Mark’s Church, the National Museum, Republic Square (Trg Republike) and the National Theatre. Also within easy reach will be government offices, financial institutions and major corporate offices.
Dragan Lazarevic, a representative of Belaga Management Company D.O.O. said, “We are honoured to be partnering with Hilton on this prestigious project, the first new-build hotel in Belgrade for several decades. I want to thank everyone that made this development possible as it will significantly contribute to the development and modernisation of our capital. I am proud of what we have achieved so far and look forward to welcoming our first guests in 2018.”
For those looking for upscale accommodation, Hilton Belgrade will offer travellers comfortable and stylish surroundings, with a restaurant and bar on the ground floor and a rooftop drinking and dining space which will be one of the only rooftop spaces of its kind in the city. Guests will also be able to use and enjoy the hotel’s fitness club, thermal facilities and executive lounge, along with retail space within the building.
“Hilton has long pioneered new destinations across the world, bringing its well-recognised hospitality to all corners of the globe,” said, Andreas Lackner, regional head full service brand management, Hilton Worldwide. “This superb addition in Belgrade will enable travellers to visit this sought-out destination, whilst benefitting from all the hallmarks of Hilton hospitality.”
Conferences and events facilities will include almost 1,000 square metres of meeting space, including pre-function facilities, a ballroom and several large function rooms - flexible space for both business and social events.
Hilton Belgrade will be located at 35 Kralja Milana, 11000, Beograd, Serbia and will be approximately 15 kilometres from Belgrade Nikola Tesla Airport (BEG).
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For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton HHonors program. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app. Access the latest at news.hilton.com and begin your journey at www.hilton.com or www.hilton.com/offers for the latest hotel specials.
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn, and Instagram.
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Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels.