Starwood Hotels & Resorts’ Sizzling aloft Brand Makes Scottsdale Debut

Designed for the Hyper-Connected Global Traveler, aloft Scottsdale Features Leading-Edge Design, a Buzzing Social Scene and Live Music Performances at W XYZ bar

STAMFORD, Conn. - May 6, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced its rapidly expanding aloft brand has opened its first hotel in Scottsdale, Arizona. Owned and managed by Triyar Hospitality, the hotel recently completed a $4 million conversion to reposition as an aloft. Conveniently located in the heart of downtown Scottsdale’s vibrant Entertainment District, aloft Scottsdale features 126 spacious rooms, accessible technologies and a buzzing social scene.

“aloft Scottsdale is a superb addition to our growing portfolio as we continue to aggressively expand the brand in dynamic markets across the globe,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “The popular aloft brand has surpassed 100 hotels worldwide due to its strong appeal for today’s hyper-connected global traveler with its innovative programming, tech-forward mindset and lively, social scene.”

Offering sweeping views of Camelback Mountain, aloft Scottsdale boasts an ideal location within Scottsdale’s Entertainment District, a popular destination for visitors to the area. Guests will enjoy easy access to nearby art galleries, the boutiques along Fifth Avenue, a wide variety of restaurants, Scottsdale Fashion Square Mall and the Scottsdale Waterfront.

“We are thrilled to introduce Starwood’s stylish aloft brand to Scottsdale and expect the hotel will resonate with both business and leisure travelers in pursuit of a technology-rich experience and spirited social environment,” said Michael Mahoney, CEO, Triyar Hospitality. “aloft Scottsdale is an excellent addition to our growing portfolio of high-caliber hotels.”

aloft Scottsdale features SPG Keyless - Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key - and fast and free Wi-Fi throughout the property. The hotel offers 400 square feet of meeting space; a Re:chargeSM fitness center; Re:fuelSM by aloft – a one-stop gourmet grab & go food and beverage area; and live, local music at the brand’s signature W XYZ® bar as part of the signature Live At aloft Hotels music series.

aloft Scottsdale will be Triyar’s fourth Starwood hotel, joining W Scottsdale, aloft Tempe and aloft Silicon Valley.

Let’s get social. Follow @aloftHotels on Twitter, check us out on Instagram @aloftHotels, or head to

About aloft Hotels

With 100 hotels in 16 countries around the world, Starwood’s aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit

About Triyar Hospitality

Triyar Companies, which includes Triyar Hospitality is a family-run, Los Angeles-based business that has been actively investing in U.S. real estate since the mid-1950’s. Triyar has a comprehensive and diversified portfolio of hotels, high-rise commercial (office) and residential buildings, industrial business centers, enclosed regional shopping malls and retail centers in addition to operating business interests in restaurants, nightclubs and the aerospace industry.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
For Starwood Hotels & Resorts
Global Communications, aloft, Element & Four Points by Sheraton



Social Reach:

Viewer Response:

comments powered by Disqus

aloft hotels »

With 100 hotels open now and coming soon in 15 countries around the world, Starwood's aloft brand delivers a fresh approach to the traditional staid hotel landscape.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Camille Albane Franchise Opportunity

Camille Albane
Decades of trendsetting chain-salon experience in Europe give Camille...

Blue Coast Burrito Franchise Opportunity

Blue Coast Burrito
Bring a healthy alternative to traditional fast food to your location with...

Jimmy's Egg Franchise Opportunity

Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)