Wetzel’s Pretzels Unveils New Rewards Mobile App

New Loyalty App By Relevant Mobile Enhances Guest Experience At Nearly 300 Locations

August 18, 2016 // Franchising.com // PASADENA, CA – Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today unveiled its all-new Wetzel’s Pretzels® Rewards Mobile App, which allows guest to earn free pretzels, pay with their mobile phone and send virtual gift cards to friends.

Designed and built by Relevant Mobile, a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions exclusively for the restaurant industry, the new app is now available for download by Android and iOS users for all domestic Wetzel’s locations.

“We like to do things a little twisted here at Wetzel’s, so we wanted our Rewards app to be different than everyone else’s – and thanks to the team at Relevant Mobile, we did it,” said Jennifer Schuler, Chief Marketing Officer at Wetzel’s Pretzels. “Most brands in our space allow guests to earn points based on the number of visits or dollars spent, but we wanted to create a loyalty program that rewards our guests for every pretzel item they buy. That, coupled with the ability to send digital gift cards to friends, is in keeping with the unique personality of our brand.”

The Wetzel’s Rewards program is unique in that it is item-based, going beyond the typical punch card or visit-based experience. Guests earn credit for every pretzel item they purchase – whether pretzels, bitz or Wetzel Dogs. Each time a pretzel item is purchased, the guest scans his or her mobile phone at the register and receives a dot on the Rewards meter. For every six pretzel items purchased, the meter is filled and a reward is earned. 

The app likewise includes a Virtual Gift Card feature that allows users to select a card design, enter a recipient’s name and email address along with the gift amount, and finalize payment all through the mobile application. 

Guests can also use the app to pay at the register using their mobile phone, find their nearest Wetzel’s location, view their Rewards activity history, refer friends, get technical support and find answers to FAQs.

“Our team really enjoyed working with the Wetzel’s Pretzels brand,” Dazhi Chen, Founder at Relevant Mobile. “They have a lot of personality and they’re very playful, which allowed us to have some fun creating their app. They’re a really exciting addition to the Relevant family and we look forward to seeing how their guests use the new app to bond more closely with the brand.”

To download the Wetzel’s Pretzels app for iOS, click https://itunes.apple.com/bn/app/wetzels-pretzels/id1034536809?mt=8.

To download the Wetzel’s Pretzels app for Android, click https://play.google.com/store/apps/details?id=com.ak.app.wetzel.activity.

About Relevant Mobile

Relevant Mobile is a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions. Focused exclusively on the restaurant industry, Relevant offers a holistic technology platform including loyalty, guest feedback and resolution, ordering, mobile payment, and gift card solutions and much more to help brands better understand and engage with their customers. Relevant Mobile works as a collaborative partner to create a customer experience authentic to its clients’ brands. The result is a customized, white-labeled app with features that make sense for each client’s specific customers. 

Want a mobile app your customers will use? Start by getting Relevant. 

About Wetzel's Pretzels

Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Today, Wetzel's Pretzels has grown to more than 300 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort. Every Wetzel's Pretzels bakery adheres to the original vision of its founders; that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each consumer, regardless of when the craving for a pretzel strikes. For additional information on Wetzel's Pretzels or franchise opportunities, please visit the website, call (626) 432-6900, "Like" them on Facebook and follow them on Twitter and Instagram.

SOURCE Wetzel's Pretzels


Ladd Biro
Champion Management
Founder & Principal
O: 972.930.9933
C: 817.675.3499


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Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994.


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