PJ’s Coffee of New Orleans Expands Internationally into Vietnam

Coffee roaster and retailer opens first international location in Ho Chi Minh’s Vincom B Center Shopping Mall.

September 07, 2016 // Franchising.com // New Orleans, La. - PJ’s Coffee of New Orleans (PJ’s) is proud to announce its international growth into Vietnam and its first location now open in Ho Chi Minh’s Vincom B Center Shopping Mall. Ballard Brands LLC., the parent company that operates PJ’s, appointed TRG International (represented by Rick Yvanovich) as Vietnam’s Master Franchisee, overseeing all Vietnam store locations, operations and support. Yvanovich plans to open the second PJ’s location this December and at least 10 additional locations in the next five years.

“PJ’s Coffee exudes quality,” Says Yvanovich. “Our customers in Vietnam will appreciate not only PJ’s high-end coffee and tea products, but the experience offered each time a customer visits a location.”

Similar to New Orleans, Vietnam - the second largest producer of coffee in the world - shares a strong love for coffee and incorporates the beverage into its everyday culture. Because Vietnam’s climate is hot and humid year-round, Vietnamese tend to favor chilled coffee beverages and flock to cafe?s as a place to delight in specialty coffees and socialize throughout the day.

PJ’s first location in Vietnam – a non-traditional kiosk located in the Vincom B Center Shopping Mall in Ho Chi Minh - features PJ’s full menu with a wide selection of iced, frozen and hot coffee drinks, teas, freshly baked pastries and more. PJ’s Original Cold Brew, Signature Velvet Ice and Granita are quickly becoming Vietnam’s chilled favorites.

“We are honored to provide PJ’s coffee and tea products to customers not only across the United States, but now across the world,” Says David Mesa, Chief Development Officer of Ballard Brands. “It’s an exciting time for the company, and we’re just getting started.”

About PJ’s Coffee

PJ’s Coffee of New Orleans was founded in 1978 by Phyllis Jordan, a pioneer in the coffee industry that demonstrated that better beans, superior roasting techniques, and pure passion for the art of coffee-making mattered. Many coffeehouses today make iced coffee by pouring hot coffee over ice, resulting in an inferior beverage. PJ’s Original Cold Brew Ice Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is 2/3 less acidic – a process and technique pioneered by our founder and used for more than 30 years at all PJ’s locations.

PJ’s Coffee - Ho Chi Minh Vincom Center Shopping Mall: Floor B1 72 Le Thanh Ton Street, District 1, HCMC

For more information on PJ’s Vietnam, products and news on upcoming locations, visit www.PJsVietnam.com or follow us on Facebook at www.Facebook.com/PJsVietnam. For US franchising information, visit www.pjsfranchise.com. locations in seven states and has plans for tremendous growth with its first Vietnam location and future international To-date, PJ’s currently operates 85 locations.

SOURCE PJ’s Coffee 

Media Contact:

Emily Reimsnyder
Bond Moroch


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PJ's Coffee of New Orleans »

PJ's has been brewing its distinguished brand of signature roasts made from carefully selected beans from Ethiopia, Brazil, Colombia and Kenya.


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