Cold Front Moves in: Sub Zero Ice Cream Eyes Las Vegas for Expansion

Liquid Nitrogen Ice Cream Franchise to Add 10 Locations in Clark County

LAS VEGAS - September 20, 2016 -  (BUSINESS WIRE) - Temperatures are getting colder as Sub Zero Ice Cream expands its presence to Las Vegas. Area developers are planning to add 10 franchise locations, introducing a one-of-a-kind concept serving the creamiest, customizable ice cream that’s rapidly frozen using -321 degree liquid nitrogen.

Local residents and Sub Zero area developers, Shane and Virginia Smith, have identified Las Vegas and the surrounding Southern Nevada area for franchise expansion because of the region’s rebounding economy, infrastructure and real estate primed for new small businesses, they said. Sub Zero is seeking single and multi-unit franchise partners, offering up to 25 percent off franchise fees for veterans, first responders and educators.

“We are excited to help bring Sub Zero to Las Vegas. We’ve completely fallen in love with the product and are sure others will too,” said Shane Smith. “Clark County’s real estate is ready for development and there’s a demand for stores since we’ve already conducted presentations in the Las Vegas area.”

Shane Smith is a former Salt Lake City police officer and professional photographer, who continues to teach photography at the College of Southern Nevada. Virginia has 30 years of experience in health care administration. The couple invested in Sub Zero five years ago, building two successful locations in Southern Utah before becoming area developers in order to spread Sub Zero’s unique concept to more regions and assist others to pursue franchise ownership.

The liquid nitrogen ice cream store offers completely customizable creations and caters to a range of dietary needs. Sub Zero offers seven cream bases, as well as lactose free, vegan and sugar-free options. After selecting a base, guests can choose from nearly 20 different flavors and then mix in a variety of fruit, candy, nuts or baked goods, for limitless combinations. Sub Zero also offers ice cream pies, shakes and smoothies that are all created using liquid nitrogen.

There’s one surprising thing customers won’t see at Sub Zero – freezers. Rather, each customized order is quickly frozen using a unique patented process founded by Air Force veteran and CEO Jerry Hancock. Sub Zero is a science spectacle when it comes to serving made-to-order -321 degree liquid nitrogen treats. The flash freezing ensures ice crystals remain miniscule, resulting in an ultra-smooth and creamy product. With a customizable product, frozen on the spot, Sub Zero also offers multiple revenue streams for catering, education and other mobile events.

The Smiths will be exhibiting and demonstrating the Sub Zero product at the Las Vegas Franchise Show in the Embassy Suites by Hilton on September 24, 9 a.m. to 4 p.m.

Sub Zero currently has more than 50 domestic stores, as well as locations in China and the United Arab Emirates. The company plans to open 50 additional stores over the next 18 months.

To learn more about franchise opportunities in the Clark County area, please contact Shane Smith at 1-888-FOR-SUB0 or email at Additional information can be found at

About Sub Zero Ice Cream

Sub Zero Ice Cream, based in Provo, Utah, is a national franchise dedicated to providing gourmet, custom-made ice cream. Quality cream, flavors and mix-ins are flash frozen with liquid nitrogen to produce upwards of 2.5 million combinations. Founded in 2004 by Jerry and Naomi Hancock, Sub Zero Ice Cream began franchising in 2008 and has more than 50 domestic and international locations. The company estimates it will sign 50 contracts in 2016 and open 50 additional stores over the next 18 months. For more information on the Sub Zero Ice Cream brand, visit

SOURCE Sub Zero Ice Cream


Matthew Gold
Fishman PR


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Sub Zero Ice Cream & Yogurt »

Based in Provo, Utah, Sub Zero Ice Cream & Yogurt is a franchise organization dedicated to providing gourmet, custom-made ice cream.


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