Taco Bell Fuels International Expansion with First Restaurant in Brazil

Taco Bell teams up with leading Brazilian retailer to open five São Paulo locations in 2016.

IRVINE, Calif. - September 29, 2016 - (BUSINESS WIRE) - Taco Bell is taking Glen Bell’s vision of sharing Mexican-inspired food to one of the world’s largest markets: São Paulo, Brazil.

On Friday, September 23rd, Taco Bell entered the Brazilian marketplace alongside Sforza Holding, founded by Carlos Wizard Martins. Sforza acts as a private investment company focusing on high growth potential businesses, and operates in the retail segment with Mundo Verde, the largest retail brand specialized in natural products in Latin America. In 2016, Martins expanded his investments into the Quick Service Restaurant market by bringing Taco Bell to Brazil. Martins is passionate about Taco Bell’s immense potential for growth, as well as the delicious food fans crave.

“Brazil is a natural step forward as we continue to expand globally and bring our craveable, Mexican-inspired food to the world,” said Melissa Lora, President of Taco Bell International. “Sforza is an amazing franchisee who is great at operating consumer focused businesses and Carlos Martins has a track record of growth plus the vision and resources to grow with us.”

Taco Bell is continuing to set the standard for restaurant design at QSR, and the first São Paulo location is no exception. The newest Taco Bell, located in Brascan Mall, has a relaxed lounge atmosphere inspired by the brand’s California based heritage. Guests can sit back and plug in with free wifi and charging stations located throughout the restaurant. Anheuser-Busch InBev’s Brahma® is partnering to offer their famous Brazilian beers, which guests can enjoy inside the urban space or on the outdoor patio.

Customers will experience an open kitchen layout that showcases 100 percent Brazilian sourced ingredients such as marinated steak, grilled all white meat chicken, Mexican spiced seasoned beef, freshly-prepared pico de gallo and guacamole made with local avocados. Classics like the Crunchy Taco, Burrito Supreme, Crunchwraps and Quesadillas are all made to order, alongside unique Mexican-inspired dessert items including churros filled with dulce de leche, paletas frozen fruit bars and Taco Bell’s local Chocodilla – a grilled tortilla filled with delicious melted Ovomaltine® chocolate.

On grand opening day, hundreds of fans waited in line for hours to have their first taste of Taco Bell in Brazil. The first 100 Taco Lovers in line received limited edition numbered t-shirts commemorating the event, which will grant them exclusive access to future Taco Bell openings in São Paulo.

“Taco Bell is the perfect fit for Brazil because we have a passionate fan base of Taco Lovers who have been asking for us to bring our iconic tacos and burritos to São Paulo,” said Shivram Vaideeswaran, Director of Marketing for Taco Bell International. “Our super fans are spreading the word across the city, and Friday’s amazing grand opening shows how excited they are for Taco Bell.”

Poised for Growth

Taco Bell is sharing Glen Bell’s legacy by taking the beloved Crunchy Taco he introduced to America and sharing it with the world. Along with the Brascan Mall location, Taco Bell and Sforza are planning an aggressive growth track by expanding their reach in Brazil. Taco Lovers can expect four more locations to open throughout São Paulo by the end of 2016, and at least 25 by 2019.

Currently, Taco Bell has more than 300 restaurants in 26 countries outside of the United States. Taco Bell’s first restaurant in Brazil will be the latest addition to the brand’s global growth strategy of reaching 1,000 restaurants internationally by 2022. At the same time, Taco Bell is rapidly expanding domestically, aiming to be a 15 billion dollar brand by 2022.

For more information about the new Brazilian restaurant, visit:

Website: tacobellbrasil.com.br
Like: Facebook.com/tacobellbrasil
Follow: @tacobellbrasil (Twitter) and @tacobellbrasil (Instagram)

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through nearly 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 300 restaurants, with plans to reach 1000 restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell – Follow: @TacoBell (Twitter), tacobell (Instagram) and tacobell (Snapchat) – Subscribe: YouTube.com/tacobell – Explore: ta.co

Ovomaltine® is a registered trademark of Associated British Foods PLC.
Brahma®: Use authorized by the trademark holders.

SOURCE Taco Bell Corp.


Richa Anand
Taco Bell Corp.


Social Reach:

Viewer Response:

comments powered by Disqus

Taco Bell »

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Blue Coast Burrito Franchise Opportunity

Blue Coast Burrito
Bring a healthy alternative to traditional fast food to your location with...

Jimmy's Egg Franchise Opportunity

Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of...

Midas Franchise Opportunity

Midas, a recognized brand throughout the world and highly renowned name in...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)