Urban Float to Mainstream Floatation Therapy, Launches National Expansion Plans

October 18, 2016 // Franchising.com // SEATTLE, Wash. – The newest wave of therapeutic remedies is floating naked in total darkness. Known as floatation therapy, thousands of people have turned to this unique experience since the ‘60s as a way to relieve stress, heal joints, and boost creativity. With an increasing demand for therapeutic remedies, one franchise is looking to mainstream floatation therapy nationally.

Urban Float is a hydro-therapy floating spa that features light and sound controlled pods containing 200 gallons of water with over 1,200 pounds of Epsom salt, creating a relaxing and reenergizing experience that renews the body, refreshes the mind, and revives the senses.

“From sports stars like Steph Curry, to CEOs and average Joes, more and more people are turning to floating to reap the physical and mental benefits,” said Urban Float Founder Joe Beaudry. “This is a new, untapped market in franchising and we are excited to introduce floatation therapy to different markets across the nation.”

In 2008, Beaudry was a Top 5% ranking employee at Verizon Communications, Inc., where he served as a Manager of New Technology for Workforce Development for over 10 years. Looking for ways to gain a competitive edge in his career, he stumbled upon floating and was hooked on its many mindful and physical benefits. After his first float, Beaudry partnered with Scott Swerland, the founder and CEO of Seattle Sun Tan, one of largest tanning salon chains on the West Coast with nearly 100 locations. Together, they launched Urban Float in 2012.

“I have experienced floating’s health benefits such as increased optimism and sleep quality, boost in creativity, and overall stress relief,” said Beaudry. “Wanting to share my uplifting experience with others, Urban Float offers a unique and top of the line experience in a segment that is steadily gaining. We are creating a brand built on Nordstrom service, Starbucks branding, and Costco pricing.”

During a float the effects of gravity on the central nervous system are suspended, allowing floaters to lose awareness of where the body ends and the water begins. Resting in this unique, controlled environment improves the overall functions of the brain and central nervous system, allowing floaters to enter a peaceful state of mind.

“If you’re looking for a stress-free getaway and some hours of peace and quiet, Urban Float is the perfect place to go,” said Swerland. “It helps to relieve the stress, tension and pain that fill our daily lives. It is a treatment that can improve your immune system, calm your nervous system and even reduce blood pressure by putting the user in a meditative state where there is no gravity. We can’t think of a better break from a busy schedule than to take an hour to float off your stress.”

With four locations throughout Washington, the company is looking to expand its national footprint with as many as 15 signed franchise agreements in 2017.

To augment the company’s growth, Urban Float is currently seeking both single-unit and multi-unit franchisees. With a franchise fee of $40,000, the total investment to own and operate an Urban Float franchise is approximately $440,000 to $1 million, depending on the amount of floatation pods.

For more information on Urban Float’s franchise opportunity, please visit www.franchise.urbanfloat.com.

About Urban Float

Founded in 2012 in Seattle, and franchising since 2016, Urban Float is a floatation therapy concept using 1,200 pounds of Epsom salt in 200 gallons of skin temperature water that provides a unique and cutting edge experience to customers with a high-end spa ambiance. Urban Float currently has four locations throughout Washington, and is seeking single- and multi-unit franchisees to mainstream floatation therapy.

SOURCE Urban Float


Natalie Passarelli
Franchise Elevator PR
(847) 239-8171


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Urban Float is a floatation therapy concept using 1,200 pounds of Epsom salt in 200 gallons of skin temperature water that provide a unique and cutting edge experience to customers with a high-end spa ambiance.


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