BareBones WorkWear® Welcomes New Veteran-Owned Franchise In Elk Grove

November 14, 2016 // // SACRAMENTO, CA —  Sacramento’s BareBones WorkWear® chose Veteran’s Day to announce the opening of the retailer’s newest  Veteran-owned franchise store in Elk Grove. 

“We encourage everyone to honor Vet’s,” said BareBones Founder and CEO, Stu Nelson, “so it just made sense for us to honor one of our Veterans on the opening of his new store.”

Brett and Dorothy Parent and their son, Heath, are the new owners of the first of three franchise stores in their multi-unit investment.  The Parent Family has opened their doors to their first store at 8535 Elk Grove Blvd. next to the Big Lots store and across Highway 99 from Walmart in Elk Grove.  The new retail store is well located with over 3,200 square feet of retail space.

Brett Parent, a veteran of the Air Force Reserves, has been an Elk Grove resident for 45 years.  He attended Elk Grove High School and coached football at Sheldon High School.  Brett has been in the construction business for over 30 years and is a master electrician working in the home building industry and recently for Sacramento County.  His experience and contacts in the construction community make him an invaluable resource to the workwear business.

“I’m eager to help many people I already know find the best workwear and safety gear for their jobs,” Parent said, “We want to provide the right stuff to hard working men and women in construction, plumbing, medical services, law enforcement and other fields where safety and comfort must be a priority,” Parent said.

According to Parent, “The primary reason for choosing a BareBones franchise instead of another retail or fast food outlet is the kind of support we knew we‘d get from Stu and Mason,” the partners of BareBones who have guided other successful entrepreneurs through the complicated process of franchising, opening and operating their new stores.

“They have been very hands-on guiding us through this process,” Parent explained “We’re thrilled to become part of the BareBones family.”  Support services from the franchisor was a determining influence in their decision to sign on for three stores.

Stu Nelson said, “It’s appropriate that we announce this on Veteran’s Day because Brett Parent is a veteran and franchising has become a favorite investment option for men and women who have served our country.”  BareBones is an active member of VetFran - a unit of the International Franchise Associates (IFA).

The opportunity to include his wife and son in the business make it an ideal.

About BareBones WorkWear®

BareBones WorkWear® is the superior provider of useful apparel, footwear, and accessories for work, life and outdoor.  The business was named to Inc. Magazine’s 5000 Fastest Growing Private Companies in America for 2015.  Like the original corporate stores, the franchises feature a wide array of quality brand name apparel, footwear, safety gear and accessories.  Products featured in all the stores are durable, comfortable, and stylish, making them also suitable for lifestyle and outdoor markets.  Popular brands include Carhartt, Ariat, Dickies, Viking, Red Kap, and the newest BareBones WorkWear brand of clothing and gear.

SOURCE BareBones WorkWear®


Stu Nelson
Co-Founder & CEO
(916) 287-9100

Laura Yanes
Media Relations
(212) 355-4345


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