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Freddy's Frozen Custard & Steakburgers Unveils New Restaurant Design with Opening in Belleville, Illinois

By: Freddy’s Frozen Custard & Steakburgers |  0 Shares     225 Reads

Fast-Casual Concept's New Prototype Optimizes Off-Premise Channels with Redesigned Pick-Up Area, Among Other Features

WICHITA, Kan., April 11, 2023 // PRNewswire // - Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers® announced today the opening of a corporate-owned restaurant location in Belleville, Illinois, featuring its newest restaurant design. Now available to prospective franchisees, the format features a standard drive-thru and an enhanced mobile pick-up window to meet the increased consumer demand for off-premise dining. The design includes an enhanced kitchen layout to enable each order channel to maintain high efficiency across the operation. The opening in the Greater St. Louis metropolitan area comes on the heels of Freddy's recent announcement to open a location within the region's professional baseball arena, Busch Stadium.

"We recognize the importance of adapting with the constant shifts in consumer preferences and making it easier for people to access Freddy's. Our team has been focused on developing restaurant prototypes that cater to this preferred method of dining by increasing convenience and ease of use for our guests," says Chris Dull, CEO of Freddy's Frozen Custard and Steakburgers. "The new prototype design opening in Belleville increases the convenience our guests seek by optimizing off-premise channels and not sacrificing the speed and quality that has maintained loyalty to our brand with over 20 years of history."

Genuine hospitality remains a cornerstone of Freddy's brand value and is showcased through the new restaurant design. The format prioritizes guest satisfaction by incorporating innovative features that promote order accuracy and process efficiency through all order channels. These updates include Accutemp's XLR8 kitchen technology, which presses Freddy's steakburger patties into a consistent shape each time, making grill operations less physically demanding while increasing consistency for guests. Additionally, the restaurant's designated digital pickup area has a custard freezer to give quick access to mobile and delivery orders without interfering with the dine-in order queue. The back-of-house also has a transformed bagging station with a simplified, easy-to-interpret display, and a shared expo counter to give the shift lead the ability to manage every aspect of the operation from one location.

SOURCE Freddy's

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