Zaxby’s Extends Zax Rewardz Incentive With New App Downloads

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New loyalty program members can enjoy a free Big Zax Snak meal

April 14, 2023 // Franchising.com // ATHENS, Ga. - Saucy chicken chain Zaxby’s® is celebrating spring with flavor-packed rewards through it loyalty program, Zax Rewardz. Amid rising loyalty cutbacks in the quick-service restaurant industry, Zaxby’s is rewarding its most loyal fans by extending its welcome offer - a free Big Zax Snak® meal - for downloading and joining its Zax Rewardz program. Zaxby's Big Zax Snak meal features three tender, tasty Chicken Fingerz, Texas Toast and Zax Sauce®, served with Crinkle Fries and a small Coca-Cola Freestyle® drink.

“At a time when other loyalty programs are lowering the value of rewards, we're doubling down on rewarding our most loyal guests. We are extending a sign-up offer that includes a free meal while making it easy to earn and redeem rewards,” said Patrick Schwing, Zaxby’s chief marketing and strategy officer. “The guest response has exceeded our expectations and it’s clear they appreciate the value our program offers."

Recent changes to loyalty programs across quick-service brands suggest customers will have to spend more to earn free perks. Zaxby’s has simplified the process of redeeming points and continually rewards members through offers like Free Delivery Sundays, every Sunday through the end of May; and Free Delivery Week, April 24-30.

Zaxby’s point-based catalog of rewards allows users to turn earned points into flavor-packed freebies. Every $1 earns 10 points, which accumulate into a choice of free menu items and select dollars-off rewards. Guests can also order ahead for pickup or delivery using the Zaxby’s app.

SOURCE Zaxby’s

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