Southern Grounds Coffee Taps Former Firehouse Subs Franchise Development Executive
May 18, 2023 // Franchising.com // JACKSONVILLE, FLA. - Northeast Florida-based specialty coffee and cafe chain Southern Grounds has hired former Firehouse Subs Vice President of Franchise Development Greg Delks to develop and implement the U.S. franchising strategy.
Reporting to Chief Executive Officer Mark Janasik, Delks joins the regional brand at a pivotal time of growth.
“Together, I’m thrilled to see how we transform our regional brand into a household name,,” said Southern Grounds Chief Executive Officer Mark Janasik.
Delks spent the last 17 years at the helm of the franchise development program at Firehouse Subs where he grew the Northeast Florida-founded sandwich chain. Under his leadership, Delks expanded the Firehouse Subs brand into international markets and U.S. territories, including Canada and Puerto Rico, in addition to the development of nontraditional venues such as airports, college campuses and hospitals.
Southern Grounds currently operates three company-owned locations in Northeast Florida with two additional locations expected to enter the Jacksonville-area later this year. In February 2022, the brand opened its first airport location inside the Jacksonville International Airport, operated by airport food service specialist HMSHost and will continue nontraditional development under Delks’ leadership.
Southern Grounds is a chef-driven coffee house offering an array of products to conscious consumers that reach beyond the cup. The brand collaborates with chefs and farmers from around the southeast to craft menu items that are sourced from local purveyors, whenever possible and serves all-day options, with a keen focus on healthful goodness and sustainable ingredients.
SOURCE Southern Grounds
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Liz Slobodian, APR
Liz@shipwrightcommunications.com
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