Wyndham Teams Up with Roadchef to Launch First Super 8 Hotel in the UK

By: Super 8® by Wyndham | 1 Shares 265 Reads

Super 8 expanding global footprint with upcoming opening of Super 8 by Wyndham Chester East

July 12, 2023 // Franchising.com // LONDON - Wyndham Hotels & Resorts today announced the upcoming opening of Super 8 by Wyndham Chester East, the brand’s first entry in the UK.

For nearly 50 years, Super 8 by Wyndham has been recognised as a trusted companion to roadside travellers. With hotels around the world - including the U.S., China, Dominican Republic, Indonesia, Germany, UAE, Saudi Arabia and soon in the UK - Super 8 elevates the economy hotel experience, offering sleek accommodations and friendly service at an affordable price.

Expected to open this month following an extensive refurbishment project, the 41-room hotel is conveniently located just off the M56 motorway, serving road travellers around the Cheshire, Greater Manchester and North Wales areas of the UK. The refurbishment is part of an investment by Roadchef as it looks to upgrade its roadside hotels across the UK to better meet the needs of guests now and in the future.

Dimitris Manikis, President Europe, Middle East, Eurasia and Africa at Wyndham Hotels & Resorts said: “Today’s travellers want a quality experience but at an affordable price, which is exactly what Super 8 by Wyndham offers. It’s a brand that’s all about embracing the journey, helping guests rest up, refuel and tackle the open road ahead. For that reason, Roadchef is the perfect partner to help us bring Super 8 by Wyndham to the UK.”

Convenience and Comfort for Every Guest

Super 8 by Wyndham Chester East is expected to open this month following a major refurbishment project, which kicked off earlier this year. Influenced by the look and feel of new Super 8 hotels throughout North America and Europe with sleek furnishings and signature artwork, Roadchef conducted research on UK travellers’ preferences, which influenced the hotel’s design. Among the findings, respondents highlighted a strong desire for enhanced convenience, greater choice and flexibility of experience as well as a growing need for well-considered electric vehicle charging options to suit an overnight stay rather than a short high-powered ‘top up’ whilst mid-journey.

Super 8 by Wyndham Chester East will offer a variety of room types designed with comfort and noise-reduction in-mind, providing guests with a home-away-from-home experience. The hotel will offer a mix of contemporary rooms to easily suit families, groups, couples or individuals, as well as two-bedroom accommodations with lounge areas and king bedrooms, in addition to standard double, twin and king guest rooms. The hotel will also provide the latest in-room tech, a stylish bar and restaurant, as well as on-site EV charging facilities, allowing guests to charge their vehicles overnight at an inclusive, affordable price. Whether for a short stay, a business trip or weekend away with friends, Super 8 by Wyndham Chester East will be a reliable roadside companion to suit any traveller’s needs.

In line with both Roadchef’s and Wyndham’s commitments to protecting the environment, Super 8 by Wyndham Chester East will participate in the Wyndham Green Certification programme, Wyndham’s five-level certification framework and brand standard that helps hotels to improve their energy efficiency, reduce emissions, conserve water, and reduce waste whilst also helping owners’ bottom lines.

SOURCE Super 8 by Wyndham

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