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Franchise Update Media Recognizes STAR Award Winners for 2023

By: Franchise Update Media |  0 Shares     657 Reads

November 15, 2023 // Franchising.com // SAN JOSE, Calif. - Franchise Update Media, the leading industry resource for franchise development, announces the winners of its annual STAR (Speaking To And Responding) Awards, which recognize excellence in lead generation, recruitment, and industry-wide best practices in franchising.

The winners received their awards at the Franchise Leadership & Development Conference, which was held in Atlanta at the InterContinental Buckhead, Oct. 18-20, 2023. The top franchises were recognized for best practices in the following categories: Best Online Sales Follow-Up, Best Telephone Mystery Shopping, Social Media Best Practices, and Website Best Practices. The franchise that performed best in all four categories also received the Best Overall Performance award.

“These annual awards highlight successful lead generation and prospect qualification practices, which are always the franchise industry growth drivers, and are especially important in today's challenging economy,” said Therese Thilgen, CEO & Co-Founder of Franchise Update Media. “We feel that this recognition not only validates the successful strategies of the winners, but also provides examples for other franchises in developing and improving their processes and practices.”

The awards are determined on the results compiled by mystery shoppers, who pose as ideal candidates and contact franchises by telephone and through the company's website. The mystery shoppers contacted more than 100 brands, with each franchise evaluated according to a list of standard criteria for each category.

2023 STAR Award Winners:

Best Overall Performance

Overall - 1st place Winner
Wild Birds Unlimited

Overall - 2nd place
We Sell Restaurants

Best Online Sales Follow-Up

1st place Winner
We Sell Restaurants

2nd Place
Wild Birds Unlimited

Best Telephone Mystery Shopping

1st place Winner
Wild Birds Unlimited

2nd Place
We Sell Restaurants

Social Media Best Practices

1st place Winner
Right At Home

2nd Place
PIRTEK, USA

Website Best Practices

1st place Winner
Chicken Salad Chick

2nd Place
Wild Birds Unlimited

About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for 35 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit franchising.com.

SOURCE Franchise Update Media

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Contact:

Diane Phibbs
EVP & Chief Content Officer
Franchise Update Media
dianep@franchiseupdate.com

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