Wetzel’s Pretzels Double Dips into Brooklyn Train Station with Two New Openings in Atlantic Terminal

By: Wetzel's Pretzels | 0 Shares 255 Reads

December 12, 2023 // Franchising.com // BROOKLYN, N.Y. - Wetzel’s Pretzels is going underground in downtown Brooklyn with the opening of two locations in Atlantic Terminal. Ricky Alam, who operates 11 bakeries in Southern California and along the East Coast, including a storefront location inside the adjacent Atlantic Terminal Mall, is adding to the brand’s presence in the multi-purpose transportation hub and shopping venue.

Expanding in Atlantic Terminal, both new locations will be situated inside the paid zone of the adjoining train station. While most Wetzel’s locations are traditional mall-based models, the brand’s expansion in the train station denotes its versatility and flexible footprint, further enhancing on-the-go snacking in Brooklyn’s busy downtown.

“Commuters coming to and going from the Atlantic Terminal will be delighted to find tasty, salty treats along their journey,” said Alam. “Atlantic Terminal is a busy train station, and Wetzel’s will be a snack for people hopping on and off the train. It’s an honor to continue expanding my Wetzel’s business.”

“Ricky is a very experienced Wetzel’s operator, and we are extremely confident in him and his team’s ability to run these two new locations in Atlantic Terminal,” said Jon Fischer, Chief Development Officer at Wetzel’s. “We’re thrilled to expand Wetzel’s in Brooklyn."

Wetzel’s offers a delicious blend of both tried-and-true menu items and pioneering options. Loyal fans of the brand can savor favorites such as the Wetzel’s Original Pretzel paired with ice-cold lemonade or opt to satisfy their sweet tooth with Cin-A-Bitz, all baked fresh at the Atlantic Terminal locations

SOURCE Wetzel’s Pretzels

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