The Century 21 Brand Expands Into the Northern Suburbs of Orlando

By: Century 21 | 14 Shares 295 Reads

December 22, 2023 // Franchising.com // DEBARY, Fla. - Century 21 Real Estate LLC. is fortifying its presence within Florida’s Volusia County with the affiliation of 14-year-old brokerage, McBride Realty Group, LLC.

Based in DeBary, the firm is owned by its original founder and current broker/owner, Rick McBride and his partner Sarah Yockey. McBride became a licensed real estate professional in 1990 as a part-time job while he focused on his career in technology and communication. Once McBride started to gain more knowledge and improve upon his skills in the real estate industry, he realized that this was where his true passion was. A Volusia County native, Yockey has been part of the firm since the very beginning, starting as McBride’s assistant and now serving as co-owner.

Since opening in the mid-2000s, the company has assisted residents of Volusia County with all of their residential, commercial, and property management needs. The company also provides its clients with a unique competitive advantage via the firm’s “Masters Marketing Program.”

Now doing business as Century 21 McBride Realty Group, McBride, Yockey and their team of sales professionals will have access to the Century 21® brand’s technology and marketing, lead generation, agent learning and coaching, and innovative productivity platform to help better serve and deliver the highest quality of service to buyers, sellers and investors. McBride and Yockey plan to integrate these tools into their existing Masters Marketing Program to enhance the firm’s current technological capabilities and provide clients with an even higher level of service.

Together, the two have developed a strong reputation beyond just their marketing prowess, largely thanks to their flexible services and enhanced level of client communication. Yockey’s local roots and McBride’s thirty years of industry experience have provided them with in-depth market knowledge that allows them to come up with innovative solutions to any problems that their clients may face. The two also encourage the rest of the company’s affiliated agents to work as a cohesive unit to ensure each client receives the attention and the availability they need.

“Our company is committed to enhancing client experience, and that starts with making sure everyone’s on the same page,” said Yockey. “We’re a tight-knit group of friends, family and professionals who embrace our unique collaborative configuration.”

“We’ve always been proud of our ability to efficiently and effectively market listings,” said McBride. “Now, I believe it’s time that we also market ourselves. The Century 21 brand comes with not only an incredible cabinet of tools and services, but it also comes with an unmatched brand identity.”

For DeBary residents who aren’t already familiar with McBride and Yockey through their real estate transactions or their digital presence, they may know them through their involvement in local recreational and charitable events. McBride and Yockey are the lead administrators of the West Volusia Athletic Club, a community baseball and softball program. The duo is also heavily involved in DeBary’s annual holiday celebrations, including the Christmas parade and tree lighting, as well as Fourth of July festivities.

The town of DeBary sits roughly 30 minutes outside of downtown Orlando. Like many other Florida towns, DeBary is home to several outdoor attractions. The town sits on the coast of Lake Monroe, a water sport-enthusiast hot spot, and is also home to Gemini Springs Park. Residents get to enjoy quaint amenities and quiet communities, while still being only minutes away from major metropolitan opportunities

“In today’s real estate landscape, success is largely dictated by a firm’s ability to innovate and capitalize in the digital space,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “It’s incredibly exciting to work with brokers like Rick and Sarah who understand this perfectly, as they and their team bring a wealth of knowledge in this area to the Century 21 brand. Rick, Sarah, and their affiliated agents already have a robust technological skillset which we hope to amplify even further by providing their company with access to the Century 21 state-of-the-art suite of tools and services.”

SOURCE Century 21 McBride Realty Group

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