Chicken Al Pastor is Back: Chipotle Reintroduces Menu Innovations

By: Chipotle Mexican Grill | 0 Shares 101 Reads

NEWPORT BEACH, Calif., March 12, 2024 // PRNewswire // - Chipotle Mexican Grill today announced it is bringing back Chicken al Pastor to restaurants around the world for a limited time starting today. Back by popular demand, Chicken al Pastor levels up any go-to Chipotle order with a sophisticated flavor profile and elevated taste.

Sweet Heat Sizzles at Chipotle
Chicken al Pastor debuted in March 2023 as Chipotle's first global menu innovation, delighting fans in the U.S., Canada, U.K., France and Germany with a new flavor that quickly became a fan favorite. Prepared fresh daily in small batches, Chicken al Pastor is made with fresh chicken hot off the grill, a rich marinade of seared morita peppers and ground achiote, balanced with a splash of pineapple for the right amount of heat, finished with fresh lime, and hand-chopped cilantro. Chicken al Pastor's tenderness and bold flavor captured the taste buds of guests who have flooded Chipotle's social media comments petitioning for the return of the protein since it left menus last August. There have been three times more requests to "bring back Chicken al Pastor" on social media than any other limited time offering in the brand's history. The unofficial Chicken al Pastor fan club has demonstrated the great lengths they would go to for Chipotle to bring back the protein.

"About one in five transactions included Chicken al Pastor when it was featured on our menu last year," said Chris Brandt, Chief Brand Officer. "Given the performance and the fans wanting its return so enthusiastically, we are thrilled to make this the fastest item to ever come back to Chipotle."

The Chicken al Pastor Entrée
Chipotle is revealing the most ordered Chicken al Pastor burrito bowl among fans in 2023, which includes White Rice, Black Beans, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Cheese and Guac. Vice President of Culinary Nevielle Panthaky says, "The rich flavor of our Chicken al Pastor shines in the fan favorite bowl. Each ingredient layers for the perfectly balanced bite with the right level of sweetness, acidity, and heat. It is simple, flavorful, unbelievably delicious, and has everything you crave."

$0 / £0 / €0 Delivery Fee Offers
Chipotle is celebrating the menu item's return with a $0 delivery fee offer* on all Chicken al Pastor orders placed through the Chipotle app.

SOURCE Chipotle Mexican Grill, Inc.

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