Vicious Biscuit Unleashes Breakfast Rebellion in Indianapolis

By: Vicious Biscuit | 0 Shares 539 Reads

March 21, 2024 // Franchising.com // INDIANAPOLIS, Indiana - Vicious Biscuit is set to redefine the breakfast scene in Indianapolis.

Residents of Indianapolis and the surrounding areas will soon experience Vicious Biscuit’s over-the-top scratch-made biscuits, piled high with bold flavors, and quality ingredients - served with a generous side of Southern hospitality.

The brand proudly announces its partnership with David Dessner and Steve Wise and their team, who have signed a 10-unit franchise development agreement. This marks one of the largest expansion deals for Vicious Biscuit.

Dessner has a background in mortgage banking and Wise owns a construction labor and staffing company. Together, they bring a unique blend of passion for food and business acumen to the Vicious Biscuit family. "Our decision to join Vicious Biscuit is fueled by a shared love for exceptional food and service. We're excited to introduce this concept to Indianapolis, a city with a burgeoning food scene that we believe is ripe for Vicious Biscuit's unique offerings," said Dessner.

Wise echoes Dessner's enthusiasm, highlighting the strategic choice of Indianapolis for their development plans. "Indianapolis has a vibrant culture and a growing appetite for unique dining experiences. We're not just opening restaurants; we're looking to become a staple in the community, offering a place where food and service are paramount."

The Rise of Vicious Biscuit

Emerging from the culinary epicenter of Charleston, South Carolina, Vicious Biscuit has breakfast and brunch, striking a rebellious balance between fast-casual dining and the genuine hospitality typically associated with traditional full-service establishments. The menu, which showcases tongue-in-cheek biscuit creations like The Fat Boy, The Flame Thrower, and The Vicious, is complemented by Southern classics such as Sweet Puppies, Beignets, Shrimp and Grits and its signature jams and house-made butters. The drink menu also offers an unexpected twist, highlighting its freshly squeezed mimosas and craft cocktails, for the ultimate vicious experience.

George McLaughlin, co-founder of Vicious Biscuit, has extensive experience and success in the franchising industry, which has laid the foundation for the creation and expansion of Vicious Biscuit, making him a guiding force for franchisees.

"We are beyond excited to welcome David and Steve to the Vicious Biscuit family. Their passion for food and service, combined with their entrepreneurial spirit, embodies exactly what we look for in our partners,” adds McLaughlin.

SOURCE Vicious Biscuit

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