Pita Pit Unveils Fresh & Flavorful Company Rebrand

By: Pita Pit | 0 Shares 188 Reads

April 12, 2024 // Franchising.com // COEUR D’ALENE, Idaho - Pita Pit announced today the rollout of its nationwide brand refresh. The aim of the refresh being to restore its former cult-following and reposition the franchise as a Mediterranean fast-food concept by introducing new features, such as a modernized restaurant design and drive-thru business model, reimagined menu, technological upgrades, and a new logo.

“As we embark on this exciting journey of transformation, we are attuned to the evolving needs of our consumers,” said Peter Riggs, CEO of Pita Pit. “Today, more than ever, there is a demand for fast, convenient, and health-conscious food options. Our rebrand reflects an unwavering commitment to meeting these demands head-on, offering not only delicious pitas, but a fast-food experience that aligns seamlessly with modern lifestyles.”

As part of the brand’s mission to meet the growing consumer demand for more health-conscious sandwiches that boast richer flavors and more complimentary ingredients, Pita Pit has introduced a new menu item – The Greek Grilled Cheese. This new addition reflects Pita Pit’s dedication to evolving its menu to exceed customers' expectations, while staying true to its Mediterranean roots. With its bold flavors and diverse options, ranging from classic Say Cheese to Mediterranean Athens Steak, the Greek Grilled Cheese perfectly encapsulates the essence of Pita Pit's culinary philosophy: fresh, flavorful, and inspired by the vibrant spirit of the Mediterranean.

Pita Pit is also rolling out a full technological transformation. The brand is adopting the power of AI to create new brand assets, while also providing franchisees with cutting-edge technology solutions for streamlined operations. This includes tailored point-of-sale systems and comprehensive training to optimize efficiency and customer service. Meanwhile, for consumers, the Pita Pit app simplifies ordering, offering customization options, straightforward payment, and order tracking for a seamless experience, whether dining in or getting delivery.

SOURCE Pita Pit

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