East Coast Wings + Grill Hires VP of Marketing, Ashley Mitchell

By: East Coast Wings + Grill | 0 Shares 120 Reads

April 16, 2024 // Franchising.com // WINSTON-SALEM, N.C. - East Coast Wings + Grill (ECW+G) has hired Ashley Mitchell as Vice President of Marketing. With decades of consumer marketing experience with brands such as The Walt Disney Company along with franchise industry giants like Goldfish Swim School, Soccer Shots and Streamline Brands, Mitchell will help drive the new and updated strategy while continuing to elevate brand awareness, local store marketing and lead generation.

Mitchell brings with her an extensive background in marketing and communication – having held several positions where she was responsible for creating and driving marketing strategy, overseeing the growth of the business through consumer marketing and communication, contributing to overall strategic planning as part of company executive leadership teams, and executing high-profile events. Her experience with The Walt Disney Company and several franchises in industries including youth enrichment, home services, beauty concepts, QSR and B2B services led to recognition as a leader in the franchise industry.

Mitchell’s efforts will support the company’s long-term growth plans. In addition, Mitchell will be focused on bringing meaning and connection to the East Coast Wings + Grill brand and telling its story while building and developing her marketing team to be the best in the industry.

In addition to Mitchell’s hiring, ECW+G also hired a multi-unit manager for the brand’s corporate locations and a franchise business coach with 32 years of experience in the field.

“For years, I’ve admired what Sam and the team have built at ECW+G,” said Mitchell. “I’m thrilled to join the brand as we head into this next level of growth. We have a strong foundation and reputation in the communities we serve, and I look forward to continuing to elevate that in the years to come.”

SOURCE East Coast Wings + Grill

###