Great Clips ® Encourages Fans to Share Hockey Hair Flows for Enshrinement in the Hockey Hair Hall of Fame

By: Great Clips | 0 Shares 100 Reads

April 18, 2024 // Franchising.com // MINNEAPOLIS/NEW YORK/TORONTO - Great Clips today launched its annual Show Your Flow campaign, which encourages hockey fans to share photos and videos of their unique and individual Hockey Hair flows for the chance to be inducted into the Hockey Hair Hall of Fame. Last year, Great Clips and a panel of judges selected the first six-member class of the Hockey Hair Hall of Fame from nearly 4,000 submissions. This year, Great Clips is giving fans the chance to vote on the second class of the Hockey Hair Hall of Fame.

This exciting campaign aligns with Great Clips’ renewal of their multiyear North American partnership with the NHL and NHLPA that began in April 2019. In addition to continuing to serve as the Official Hair Salon of the NHL and NHLPA, Great Clips will continue receiving brand exposure during all national U.S. and Canada Stanley Cup Playoffs game broadcasts and at tentpole NHL events, including NHL® All-Star Weekend and NHL Winter Classic®. As part of the renewal, Great Clips will receive broadcast exposure through Digitally Enhanced Dasherboards, the League’s advanced approach to dynamic dasherboard advertising during marquee NHL events and all Stanley Cup Playoff game broadcasts. Great Clips now also receives weekly brand exposure across the NHL’s vast digital and social media channels through a new “Flowments” social media campaign, which features hockey hair styles of current NHL players.

The Show Your Flow campaign will run from April 17 to May 5. During this time, fans can post a photo or video that best showcases their Hockey Hair on Instagram, X and TikTok.

Great Clips has enlisted NHL players Matthew Tkachuk (Florida Panthers) and William Karlsson (Vegas Golden Knights), along with gold medalist and professional women’s hockey player, Hilary Knight, to help spread the word. These hockey stars also make up The Hockey Hair Hall of Fame voting panel. Along with Great Clips, Inc. this panel of judges will assess and select twelve finalists. Fans will then help decide the best flows for the 2024 virtual Hockey Hair Hall of Fame by voting daily. The six submissions with the most votes will officially be inducted into the Hockey Hair Hall of Fame.

The six inductees will also receive two tickets to attend an NHL game of their choice during the 2024-2025 regular season, a $300 USD Great Clips gift card (or equivalent value in CAD), a $300 USD NHLShop gift card (or equivalent value in CAD), autographed hockey pucks from NHL stars Matthew Tkachuk and William Karlsson, as well as being featured on Great Clips social and online channels.

Great Clips has also partnered with popular hockey influencers to help spread the word about how fans can earn their place in the Hockey Hair Hall of Fame. Show Your Flow partners include Canadian rapper OGR Scintilla, Olly and Jacob from On the Bench, best friend group The Hockey Guys and sports-loving mother of two, Rosie (TheHustlingMama) all received fresh haircuts and created unique content to excite their followers to participate in this year’s Show Your Flow campaign, including an original rap from OGR Scintilla.

SOURCE Great Clips

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