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Homewatch CareGivers Now Serving Essex, Morris and Union Counties


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FOR IMMEDIATE RELEASE
FEBRUARY 12, 2010

Former Revlon Executive and Current South Orange Resident, Larry Aronson, Finds Rewards Providing Home Care Services for Booming Senior Community

SOUTH ORANGE, N.J. --(// BUSINESS WIRE //)-- South Orange's Larry Aronson, a former executive with Revlon, Warner Lambert, and Procter & Gamble, has teamed up with Homewatch CareGivers, the largest, most experienced international provider of full-service home care, to deliver vital, high-quality home care services throughout Essex, Morris and northern Union counties. Led by Aronson, Homewatch CareGivers' South Orange team has already provided over 3,000 hours of service to the local community.

"We all know that we are living through the 'graying of America,' but what most people don't realize is that here in Suburban Essex and Morris counties we have a disproportionately large senior population," says Aronson. "Combine that with the large number of dual income families and it is clear our community needs help to effectively care for our senior population. Helping families meet that need has proven to be wonderfully rewarding."

Aronson chose Homewatch CareGivers among many home care franchise options, because of their long and successful history. Since 1980, Homewatch CareGivers has provided in-home companion, personal and comprehensive care throughout the United States and nine other countries. The organization prides itself on its integrity, the quality of its caregivers, and the quality of the service provided.

"Our goal with our clients is for them to be thrilled with the care and service we provide. Satisfaction is not a high enough standard for us. Since opening in September 2009, we have been able to hire experienced, carefully screened caregivers and consistently exceed expectations with our growing list of clients," explains Aronson.

Homewatch CareGivers of Essex, Morris and northern Union Counties provides a wide-range of caregiving services for people of all ages and needs, including seniors, the chronically ill, new moms or overburdened families in need of a little extra support. Its services include transportation for doctor's appointments and more. Among other communities, the company serves Berkeley Heights, Caldwell, Chatham, Denville, Livingston, Madison, Maplewood, Montclair, Morristown, Parsippany, South Orange, Short Hills, Springfield, Summit, and West Orange.

About Homewatch CareGivers

Founded in 1980, Homewatch CareGivers is the largest, most experienced international provider of full-service in-home care for people of all ages. Caregivers are triple-screened and continually trained and supervised by healthcare professionals to provide reliable, compassionate, and highly skilled services in companion, personal and comprehensive care. In-home care services are personalized for each client and customized care plans are administered through an international network of 111 franchise owners with 181 territories, including 10 international owners with 19 international territories. Each office is locally owned and dedicated to ensuring quality of life for clients and peace of mind for their loved ones.


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