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You've got a great concept and sales team. Great! All you need now is customers--loyal, engaged, repeat customers. And unless you've been in a cave the past couple of years, you know that social media and Web 2.0 have changed the face of consumer marketing. Thanks to Facebook and Twitter, GroupOn and LivingSocial, Yelp and other local search tools, your brand is being built by what's being said online--and franchisors and franchisees alike are searching for insights as they deal with the shift to consumer-generated content.

Today's media darlings, the Millennials (Gen Y) were born beginning in the 1980s. For better or worse, we all seem to get a generational label these days to describe who we are, and how we should be dealt with from business, economic, and social perspectives.
  • By Todd Juneau
  • 635    0
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
  • By Eddy Goldberg
  • 1,283    0
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
  • By Eddy Goldberg
  • 931    0
In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • By Kerry Pipes
  • 1,978    3
This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • By Kerry Pipes
  • 684    0
With so much attention on social media and digital marketing, it's easy to neglect one of the oldest, most effective ways to reach your customers and attract new ones: four walls branding and neighborhood marketing.
  • By Tom Feltenstein
  • 918    0
Social media marketing news you can use. This week: 1) Facebook enters the enterprise messaging market with Workplace; 2) Snapchat changes its advertising policy; 3) Learn how to "Pin" for the season (well in advance); 4) Do your website visitors come and go? Here's how to cure those bounce rate blues.
  • By Daniel Lieberman
  • 609    0
We all have a company or two that we can't fathom life without. What are the few companies that if I told you, "You can no longer do business with them, ever again?" you would become extremely upset?
  • By John DiJulius
  • 640    0
Social media marketing news you can use. This week: 1) Twitter offers new customer support features for businesses; 2) Instagram Stories allows new photo posting options; 3) Snapchat's top 50 marketers provide tips for businesses seeking to better engage customers; 4) Google rolls out Allo to compete with Siri, Echo, and Cortana.
  • By Daniel Lieberman
  • 656    0
Franchisors, take note! Your franchisees have the ability to own a moment--many moments in fact. For example, the moment an office team needs to take a working lunch and an intern types "sandwiches" into Google Maps..
  • By Lauren Reid
  • 991    2
Cousins Subs reboots after 44 years, laying the foundation for expansion into new markets.
  • By Christine Specht
  • 1,096    5
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Open a BirthdayPak Franchise
BirthdayPak is an award-winning marketing platform that brings local upscale businesses together with their best customers.
There is much discussion in marketing circles about how brick-and-mortar businesses can compete with the pricing and convenience of e-tailing.
  • By Kay Ainsley
  • 476    2
When it comes to a successful social media strategy, Valerie Kinney's advice for franchisors is succinct. "Stay focused, yet nimble," says Kinney, vice president of marketing for CertaPro Painters.
  • By Helen Bond
  • 643    4
Segmenting your target market into smaller and smaller groups is not only possible with today's technology tools, it's also a way to boost your bottom line by reaching your customers more effectively
  • By Chen Katz
  • 586    2
At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
  • Franchise Update
  • 834    6
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
  • Franchise Update
  • 793    4
Attracting customers in 2016 takes many forms--and platforms--sometimes all at the same time. Here are a few tactics franchise brands are using to drive customers into their stores, keep them there, and reward them.
  • By Eddy Goldberg
  • 783    7
Big data is changing lead generation and the franchise sales process. Are you taking advantage or falling behind?
  • By Jim Bender
  • 2,440    11
Multi-unit franchisees working together with their brands, and on their own at the local level, can rely on certain tools and strategies to help build their success.
  • By Alex Vaccaro
  • 12,724    42
As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
  • By Adam Pierno
  • 1,189    4
Sales and customer relations still boil down to local, one-on-one interactions. In this online digital era, it's time to take another look at "old school" community involvement as a way of building goodwill - and the bottom line of your franchisees and franchise system.
  • By Alex Vaccaro
  • 1,177    9
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Tutor Doctor is revolutionizing the private tutoring industry by helping children achieve their academic goals utilizing a one-to-one tutoring approach. Franchisees follow an award winning, home-based business model that requires no education...
Customer service excellence, the key to attracting and retaining customers, begins at the top. Is your brand's leadership team on board?
  • By John DiJulius
  • 1,146    4
Social media marketing news you can use. This week: 1) How to promote your local franchise online; 2) Is Facebook advertising really your best bet?; 3) This retail brand gets better results from Pinterest than Facebook; 4) Instagram tips for boosting your local business; 5) LinkedIn: Time to change your password after hackers put 117 million passwords up for sale.
  • By Daniel Lieberman
  • 1,150    5
"Global Director of Buzz" was Stacey Kane's title when she worked for AmRest Holdings, a Wroclaw, Poland-based company with more than 900 restaurants in 12 countries in Eastern and Central Europe.
  • By Kerry Pipes
  • 1,023    3
How do you connect with your ideal candidates? What media is best for reaching your target franchisees? And how often should you communicate with them? Learn how Fastsigns does it!
  • By Kerry Pipes
  • 1,241    21
When we start working with a consulting client and tell them the first place we start is creating a customer service vision statement, they say, "The last thing we need is another statement. We have mission statements, purpose statements, and our employees can't even keep them straight."
  • By John DiJulius
  • 1,201    5
How is social media changing and evolving, and how is your brand adapting and getting results?
  • Franchise Update
  • 1,064    0
Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
  • By Alex Vaccaro
  • 1,460    8
Millennials. You are likely tired of reading about them but you can't stop, because with 60 million Americans in this generation, they're too big to ignore.
  • By Adam Pierno
  • 995    0
As senior vice president of marketing for School of Rock, Elliot Baldini is a perfect fit. A self-professed lifelong musician with a passion for performance, he also sports wicked marketing chops.
  • By Kerry Pipes
  • 1,399    4
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Women in the C-Suite    

Franchise Update Magazine

Issue I, 2017

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