|Franchise Fee:||$12,500 - $35,000|
|Total Investment:||$272,700 - $1,647,000|
|Advertising Fee:||Minimum of 4.2%|
Canada: AB, BC, MB, NB, NL, NT, NS, ON, PE, PQ, SK, YT
United States: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY
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"The Fast Crafted® products appeal to two different groups (QSR guests and fast casual guests who appreciate being able to get a quality sandwich on the go), and the innovation that is taking place is quite a nice thing to be involved in. The ARG leadership team really is here to improve the Brand, listen to the franchisees and accept their input, and get their buy-in. They respect the knowledge on other side of table, and that is great. ... I think through the creativity of the ad agency, Fallon, and the creativity of our marketing team, they have accomplished great positioning -- letting guests know we deliver quality proteins. And I like the way (CMO) Rob Lynch has engaged the social media aspects to drive young people to Arby's. All brands age, and you always want to stay in front of young guests."
"Five years ago, when we were buying restaurants and growing, we looked at Arby's as an iconic Brand that was just being held back. When Roark bought Arby's, you felt there was something special was going to happen. Well, the world has completely changed. Now everyone realizes Arby's has untapped potential, and people are just starting to take note. ... The potential of this brand has never been greater than it is today. I have been a part of this brand for 20 years and today, I am more excited than I have ever been."