Just as stock investors diversify their portfolios, a growing number of Empire Builders are stocking up on different franchise brands in an effort to ride out economic cycles and changes in the marketplace. They also benefit from economies of scale by using their back-office infrastructure to support additional brands or perhaps setting up co-branded units. They also apply what they learn from their different brands to improve how they operate their organization as a whole.
Ricky Warman on Looking for New Brands Choosing the right brands to franchise can be a challenge. Ricky Warman discusses with Multi-Unit Franchisee's Empire Builders the challenges of selecting new brands to represent.
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