Invest in a Legacy Brand: Hooters Franchise Opportunity
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Invest in a Legacy Brand: Hooters Franchise Opportunity

Financial Information:

Cash Investment: $1,500,000
Net Worth: $2,500,000
Franchise Fee: $75,000
Total Investment: $1,258,300 - $4,100,000
Royalty Fee: 5%
Advertising Fee: 2%

Available Markets:


United States: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

Join a Legacy Brand with 40 Years of Franchising Experience

At Hooters, we extend an invitation to aspiring entrepreneurs venturing into the dynamic wing sports bar franchise arena. We've grown into a global sensation that encapsulates the essence of great food and a lively atmosphere. Our recognizable and proven business model offers potential franchisees a clear path to success rooted in strategic consistency, culinary excellence, and operational mastery. So, if you share our passion for our commitment to creating lasting memories, and our vision for thriving in the restaurant industry, consider the possibilities that await you as a Hooters franchisee. The wings are hot, and the opportunity is even hotter with Hooters as your partner.

Serving Up Fun for 40 Years

From our modest beginnings, we've grown into a global sensation that encapsulates the essence of great food and a lively atmosphere. Our recognizable and proven business model offers potential franchisees a clear path to success rooted in strategic consistency, culinary excellence, and operational mastery.

When you become a part of the Hooters brand, you're stepping into a legacy of success. The journeys of our successful franchisees exemplify the rewards that come with our unwavering support, creative approach, and community engagement.

World-Famous Hooters Girl Hospitality

Hooters franchise opportunity

Hooters Girls™ are the heart and soul of the brand, creating an unforgettable experience. They are not just a pretty face, but empowered women with remarkable talents and ambitions. Hooters supports them through a women empowerment initiative, providing a nurturing platform for growth. It's not just about wings and beer, it's about the Hooters Girls™ who bring a unique experience to the table.

Marketing and Brand Visibility

Hooters' brand identity is memorable, instantly recognizable, and sets us apart from the competition. Hooters has perfected the art of marketing and creating a unique, recognizable, and unforgettable brand identity with 99% brand awareness globally. Our iconic owl logo and the vibrant orange shorts worn by our Hooters Girls™ have become synonymous with the Hooters experience. Consistency in our brand identity has helped us stand out from our competitors and establish a distinctive place in the market. As a potential Hooters franchisee, you can use our innovative marketing strategies, contributing to our long-lasting success.

Craveable Menu Items

At Hooters, we take pride in our menu, which is the heart of our dining experience. Our core menu of hot wings, seafood, and sandwiches is just the beginning - we have an extensive selection of quality appetizers, fresh salads, hearty sandwiches, and signature burgers. But what sets us apart is our legendary original breaded wings. Loved by sports enthusiasts and foodies alike, they offer a lip-smacking flavor and perfect spice levels that keep our customers coming back for more.

Vibrant New Prototype

With the launch of our new restaurant prototype design, Hooters has revolutionized the ambiance and image of the Hooters restaurant while staying true to their respected heritage as a true iconic American original. With our flexible formats/footprints- endcaps, in-lines, free standing and multiple conversion opportunities, we have the right fit for your community.

An American Original with a True Heart

Nobody understands the Hooters brand better than our greatest brand ambassadors - the world-famous Hooters Girls. Their training extends beyond providing the ultimate guest experience. We empower the Hooters Girls with the skills and know-how they need to move up in the ranks of the Hooters family and beyond; taking up corporate positions, government posts, and other leadership roles as they become part of the valuable Hooters alumni.

Hooters franchise opportunity

Financial Information

New Build: $2,748,300 to $4,100,000
Conversion: $1,258,300 to $2,280,000

Real Estate/Site Criteria

  • Lot size (for free-standing) should be 1.5 acres or larger unless parking can be shared with adjoining lots to obtain a minimum of 80 parking stalls.
  • Building size of 3,500 sq ft. - 5,500 sq ft.
  • Superior visibility of the building's exterior and signage elements.
  • Ease of accessibility and traffic flow.
  • Great retail synergy and late-night activity generators.

Market Characteristics

  • Minimum of 100,000-person population in the immediate trade area surrounding the site.
  • Daytime population of at least 15,000 in the immediate trade area.
  • Median income of $50,000 or higher in the trade area.

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

Learn More

Looking for more information about opening a Hooters location in your area?


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