January 05, 2012 // Franchising.com // Highland Park, Ill. – How did an entrepreneur convince Walmart, the world’s largest retailer, to partner with a new and relatively unknown beauty salon franchise concept that specializes in the art of brow shaping, facial hair removal and waxing? With hard work, creativity, and attracting more than 1,000 customers a week, Seva founders, Vas and Sonal Maniatis, overcame incredible odds to form an exclusive in-store partnership with the iconic retail giant and expand their franchise concept nationwide.
Today, with 25 Seva locations operating throughout eight states, the company plans to double the number of salons by the end of 2012 through franchising. In addition to brow shaping and facial hair removal, Seva offers a full range of nail and spa services including body waxing, facials, and eyelash extensions.
“Seva offers a golden opportunity for potential franchisees to invest in a franchise that offers built-in foot traffic at Walmart, as well as a proven model and comprehensive training and support,” said Vas Maniatis. “Our model is set up so that business-savvy franchisees can operate successfully with no previous experience in the beauty industry.”
After years of success in the real estate industry, serial entrepreneur Vas Maniatis and his partner Sonal opened their first eyebrow threading business in 2008, only after a Walmart regional manager needed to fill a vacant retail stall in his new Indianapolis location, days before its grand opening. Vas and Sonal agreed to open their eyebrow threading concept in Walmart, only to grow the business to two additional locations before catching the full attention of Walmart executives and forming an exclusive in-store retail partnership.
The company’s exclusive partnership with Walmart and its ability to use the Walmart infrastructure allows Seva to provide its franchisees the opportunity to open multiple locations locally, regionally, or nationally with guaranteed foot-traffic in the thousands per week. Walmart currently operates over 8,500 locations worldwide.
“Seva was born in the shadows of a retail giant, and has continued to thrive and generate profits in a down economy,” Vas Maniatis added.
To set up its franchisees to get off the ground running, Seva has designed a complete turnkey “Salon-in-a-Box” delivery system which handles all aspects of the design, construction, delivery, and coordination of build out of every new Seva salon. The company requires start-up capital of $100,000, of which $15,000 is allotted for the franchise fee. Seva’s proprietary iPad-based POS technology is installed in every location to enable its franchisees to easily run and monitor their stores in real time from anywhere in the world via any computer, web-enabled phone, or iPad.
In addition, Seva franchisees have access to certified beauty professionals who have been fully-trained through a series of hands-on threading instructional classes offered at the corporate headquarter-based Seva Academy. To supplement franchisees’ revenue stream, each Seva franchise location also offers a variety of beauty and spa products for sale.
“We are proud of what the Seva brand represents and are fully committed to continued research and development of customized services and new beauty products,” Sonal Maniatis said. “Our Seva brand line of beauty products compliments our current line of spa services and offers franchisees an additional profit center.”
Seva, headquartered in Highland Park, Illinois, currently operates 25 franchise and corporate locations throughout eight states. The company was founded in 2008 and specializes in the art of brow-shaping and facial hair removal by threading and waxing, nail services including no-chip manicures and pedicures, full spa services including body waxing and facials, and eyelash extensions. Seva offers elegantly appointed salons conveniently and exclusively located within Walmart providing the convenience of one-stop-shopping.
Seva is actively selling franchises. If you are interested in changing your life and the lives of others, please visit www.SevaBeauty.com for more information about franchise opportunities.
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